WELCOME TO The ACCOUNT BASED MARKETING REPORT
Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...
Ultra | October 28, 2020
Ultra Consultants, an independent research and enterprise solutions consulting firm serving the manufacturing and distribution industries, today announced the appointment of Carolyn Wilson as Director of Marketing. The move comes as Ultra Consultants is seeing greater demand for its consulting services as organizations accelerate their digital transformation efforts to address new and emerging requirements stemming from the COVID-19 pandemic and related economic disruption....
Leadspace | February 10, 2020
Leadspace, the leading B2B customer data platform (CDP) provider, has been recognized in Gartner’s 2019 Market Guide for Account-Based Marketing Platforms (Gartner subscription required), which states, “account-based marketing has emerged as a core strategy for marketing leaders in B2B organizations collaborating with sales counterparts to drive new business and spur demand from existing customers. Use this research to identify account-based marketing platforms that drive measurable ...
CORE ABM, TARGETED ACCOUNT STRATEGY
Integrate | December 14, 2022
Integrate, the leader in B2B Precision Demand Marketing (PDM), and 6sense, the leading platform for B2B organizations generating predictable revenue, today announced a partnership giving joint customers greater data accuracy and insights to advance their ABM strategies with the ability to automate target account list imports across channels. The new API integration between 6sense and Integrate empowers mutual customers to rapidly launch highly targeted campaigns that result in higher engagement ...
Demandbase | April 22, 2022
Demandbase, the Smarter GTM™ company for B2B brands, today announces the results of its study into account-based marketing and sales in Europe. On the heels of its own international growth, the organization wanted to better understand the geographical and cultural similarities and differences in how teams approach account-based strategies globally. To that end, they surveyed and interviewed senior marketers based in the UK, Germany and Benelux on topics like account-based marketing maturit...
ACCOUNT BASED DATA, BUYER INTENT DATA
ACCOUNT BASED DATA
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