Saatchi & Saatchi

Saatchi & Saatchi has grown from a start-up advertising agency in London in 1970 to a global creative communications company headquartered in New York with 114 offices in 67 countries and over 6000 employees. Saatchi & Saatchi is part of the Publicis Groupe, the world’s third largest communications group.

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CORE ABM

OPTIMIZELY LAUNCHES INTEGRATED B2B COMMERCE & CONTENT CLOUD SOLUTION

Optimizely | December 27, 2021

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Today, Optimizely, leading digital experience platform (DXP) provider, announced it is launching an integrated version of its B2B Commerce Cloud and Content Cloud products. The integration allows these two industry-leading products to be easily implemented together, enabling brands to reach audiences with more sophisticated content strategies and work more effectively across large teams of marketers. The integration makes use of the B2B Commerce Cloud as a headless commerce API to...

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ABM ACCOUNTS

WHEN ABM & DEMAND GENERATION GO HAND-IN-HAND TO DELIVER CRITICAL TARGETED MESSAGING

Demand Gen Report | July 08, 2021

news image

The balancing scenario between traditional demand generation and ABM strategies forefronts the marketing world. Now they go hand-in-hand to deliver critical targeted messaging by making new waves in B2B marketing. Research from Demand Gen Report shows that 58% of B2B marketers are duly focused on a blend of ABM and demand gen initiatives. The gap between demand gen and ABM is so profoundly blurred. Experts such as Danny Nail, Head of Account-Based Engagement at Microsoft, say that...

Read More

ABM ACCOUNTS

ON24 LAUNCHES NEW ON24 PARTNER NETWORK

ON24 | February 23, 2022

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On February 22, ON24 launched a new ON24 Partner Network with more than 40 leading marketing and sales agencies, software companies, and solutions integrators. The partners have joined forces with ON24 to develop integrations, services, and solutions for mutual customers to advance their digital strategies. “The ON24 Partner Network allows marketers to put digital engagement at the center of every go-to-market strategy and bring together the insights they need ...

Read More

ACCOUNT-BASED DATA

INTENTSIFY ACHIEVES 3X REVENUE GROWTH IN 2021, APPOINTS TWO INDUSTRY-LEADING EXECUTIVES

Intentsify | February 25, 2022

news image

Intentsify, the leader in intent-data activation software and solutions, today announced its third consecutive year of explosive revenue growth, as well as the expansion of its executive team in preparation for continued scale in 2022. Intentsify began the year with strategic investments in proprietary Intent Activation™ technology, supporting B2B marketing and sales organizations through account-based strategies and digital marketing channels. In December 2021, Intentsify a...

Read More
news image

CORE ABM

OPTIMIZELY LAUNCHES INTEGRATED B2B COMMERCE & CONTENT CLOUD SOLUTION

Optimizely | December 27, 2021

Today, Optimizely, leading digital experience platform (DXP) provider, announced it is launching an integrated version of its B2B Commerce Cloud and Content Cloud products. The integration allows these two industry-leading products to be easily implemented together, enabling brands to reach audiences with more sophisticated content strategies and work more effectively across large teams of marketers. The integration makes use of the B2B Commerce Cloud as a headless commerce API to...

Read More
news image

ABM ACCOUNTS

WHEN ABM & DEMAND GENERATION GO HAND-IN-HAND TO DELIVER CRITICAL TARGETED MESSAGING

Demand Gen Report | July 08, 2021

The balancing scenario between traditional demand generation and ABM strategies forefronts the marketing world. Now they go hand-in-hand to deliver critical targeted messaging by making new waves in B2B marketing. Research from Demand Gen Report shows that 58% of B2B marketers are duly focused on a blend of ABM and demand gen initiatives. The gap between demand gen and ABM is so profoundly blurred. Experts such as Danny Nail, Head of Account-Based Engagement at Microsoft, say that...

Read More
news image

ABM ACCOUNTS

ON24 LAUNCHES NEW ON24 PARTNER NETWORK

ON24 | February 23, 2022

On February 22, ON24 launched a new ON24 Partner Network with more than 40 leading marketing and sales agencies, software companies, and solutions integrators. The partners have joined forces with ON24 to develop integrations, services, and solutions for mutual customers to advance their digital strategies. “The ON24 Partner Network allows marketers to put digital engagement at the center of every go-to-market strategy and bring together the insights they need ...

Read More
news image

ACCOUNT-BASED DATA

INTENTSIFY ACHIEVES 3X REVENUE GROWTH IN 2021, APPOINTS TWO INDUSTRY-LEADING EXECUTIVES

Intentsify | February 25, 2022

Intentsify, the leader in intent-data activation software and solutions, today announced its third consecutive year of explosive revenue growth, as well as the expansion of its executive team in preparation for continued scale in 2022. Intentsify began the year with strategic investments in proprietary Intent Activation™ technology, supporting B2B marketing and sales organizations through account-based strategies and digital marketing channels. In December 2021, Intentsify a...

Read More

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C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us