Saatchi & Saatchi

BUYER INTENT DATA

Apollo.io | September 27, 2022

Apollo.io, the integrated B2B sales intelligence and engagement platform, is partnering with the leading intent data provider, LeadSift (a Foundry company), to integrate its buying intent data into Apollo’s platform. All Apollo plans, including the free plan, will now include intent data with the option to choose among 1,600 intent topics at no additional cost helping sellers convert more in-market buyers. Buying intent data takes the guesswork out of prospecting. Prospects ...

CORE ABM, ACCOUNT BASED ANALYTICS

SugarCRM | February 22, 2023

On February 21, 2023, SugarCRM announced Fern Energy, an industry leader in the energy sector, is utilizing the company's award-winning AI-driven CRM platform to improve customer account management, service, and field operations through increased automation and efficiencies. Fern Energy offers various fuel-related services, such as bulk fuel deliveries, oil and lubricant solutions, storage systems, 24/7 fill stations, and fuel cards to industries all over New Zealand. To mai...

TechTarget | September 16, 2020

Account-based marketing as a practice has empowered marketing teams to achieve a new level of personalized engagement with their ideal customers with a more focused approach to targeting buyers. Now, as the industry accelerates to digital transformation, it is more important than ever to conduct more relevant, personalized outreach to drive sales and develop real relationships with the accounts that matter most to a business....

ABM ACCOUNTS

RollWorks | June 29, 2022

Account-based marketing platform RollWorks, a division of NextRoll, today furthered its commitment to adding more utility for HubSpot users. Sales Insights for HubSpot is a new ABM tool that uses data science to uncover account engagement signals that help B2B marketers and sales teams drive and prioritize opportunities. B2B sales and marketing teams want to know who is researching and engaging with their brand; by not having this information, aligning marketing programs with sale...