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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...
ACCOUNT BASED DATA
Folloze, repliCMO | June 15, 2022
On June 15, Folloze announced that repliCMO was its newest alliance partner. The partnership will focus on B2B enterprises in the APAC region. The two companies will innovate on new B2B revenue solutions to help enterprises in APAC have a competitive edge in the new digital-first marketplace.
The COVID-19 pandemic accelerated digital transformation and changed how B2B buying and selling works. To keep up with this change, marketing teams are now a bigger part of the lead-to-revenu...
Madison Logic | May 05, 2022
Madison Logic, the leading global digital Account Based Marketing (ABM) platform, announces a new LinkedIn Audiences integration as the latest release of Journey Acceleration within the ML Platform. The integration allows marketers to seamlessly share lists of accounts from ML Insights to LinkedIn Campaign Manager to be used for LinkedIn ad targeting and unify their ABM strategy across multiple channels to increase account engagement and accelerate the sales cycle.
With the new Jo...
MRP | May 18, 2021
Marketers recognize the value of an effective account-based marketing (ABM) program, but most ABM solutions today are focused on addressing silos and individual needs, creating significant barriers to growth. The real magic happens when you align your organization for success by implementing a rule-based integrated ABM solution that allows teams to perform independently while simultaneously sharing insights across the entire organization.
Enterprise companies are fundamentally mul...
CORE ABM, ACCOUNT BASED DATA
Medallia | December 20, 2022
Medallia, Inc., the global leader in customer and employee experience, today announced that Groupe Pierre & Vacances Center Parcs has selected Medallia as its experience platform of choice.
“We look forward to starting this new partnership with Medallia, a new step in our strategy to increase customer satisfaction,” said Laurène Beurdeley, CCO Center Parcs and David Sandier, CCO Pierre & Vacances. “We are convinced that a stronger attention to cust...
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