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Business Wire | July 20, 2023
SugarCRM, provider of the award-winning AI-driven CRM platform, has been named “Product of the Year” by Business Intelligence Group in the 2023 Sales and Marketing Technology Awards program, also known as The Sammys. The awards honor excellence in helping to solve the everyday challenges organizations have connecting and collaborating with their prospects and customers. This is Sugar’s third straight Sammy award; the company previously won “Organization o...
ABM Accounts
Optimizely | October 11, 2022
Optimizely, the leading digital experience platform (DXP) provider enabling Boundless Digital Invention, has wrapped its annual Opticon event. Opticon brought together and connected leaders of technology, media, business, and brands for conversations on the rapid evolutions and innovations shaping marketing and the future of digital experiences. Optimizely welcomed nearly 900 attendees from industry-leading brands, as well as customers, media, analysts, and more across 45 sessions...
Core ABM
MeritB2B, True Influence | December 01, 2021
MeritB2B, the leading provider of B2B data, analytics and performance marketing solutions, today announced the strategic acquisition of True Influence, an industry leader in the identification, processing, and delivery of relevant buyer intent signals in the B2B marketplace. The combination creates a powerful and unique B2B enterprise marketing technology solution, bringing together the data, analytics and performance marketing capabilities of MeritB2B with the intent-based, AI-driven ABM and de...
Influ2 | September 01, 2021
Influ2, a Person-Based Marketing platform that allows B2B marketers to reach key decision-makers within their target accounts, today announced that the Head of ABM, Daria Ivanova, and VP of Marketing, Nirosha Methananda, will speak at this year’s Gartner Marketing Symposium/Xpo. Their presentation will focus on Influ2’s adaptation of its Account-Based Marketing (ABM) program in response to the pandemic, helping B2B marketers adapt to the ‘New Reality.’ Insights will be sh...
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