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Account Based Data

UBERFLIP ANNOUNCES FINDINGS FROM ROI STUDY CONDUCTED BY GTM PARTNERS

PR Newswire | June 19, 2023

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Uberflip, the leading cloud-based content experience platform (CEP), today announces the conclusions of a GTM Perspectives ROI study by GTM Partners, a next-generation GTM analyst firm focused on data-driven, third-party validation. The study affirmed that Uberflip helps marketers, salespeople and go-to-market teams accelerate their buyer's journey, scale their account-based marketing (ABM) programs and improve seller performance and close rates with Digital Sales Rooms. It also went b...

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6SENSE INTEGRATES WITH LINKEDIN TO FACILITATE B2B MARKETING WITH BETTER TARGETING & BIGGER ENGAGEMENT

6sense | May 22, 2020

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6sense Segments for LinkedIn ads equips revenue teams with advanced 6sense account targeting for LinkedIn advertising. 6sense’s dynamic segments can be synced to LinkedIn Campaign Manager to optimize ad targeting and s...

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Account Based Advertising

PROXIMA LAUNCHES NEW SELF-SERVICE PLATFORM WITH AI TARGETING TO HELP GROWTH MARKETERS UNLOCK ADVERTISING EFFICIENCIES

Business Wire | April 20, 2023

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Proxima, a data intelligence software company that helps digital businesses improve targeting and performance across media platforms, today announces the launch of their new self-service platform to enable increased profitability and performance at scale across major advertising platforms. Using predictive AI, Proxima leverages first-party data and more than 55 million unique shopper personas to reach new customers, lower customer acquisition costs and increase ROI on ad spend. ...

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Account Based Data

MARK DEPALMA JOINS DEMANDSCIENCE AS CHIEF TECHNOLOGY OFFICER

GlobeNewswire | May 23, 2023

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DemandScience, a leading B2B demand generation company that makes marketing and sales easier by enabling organizations to find the right prospects faster and target in-market buyers, today announced that Mark DePalma has joined the company as Chief Technology Officer. In his new role, DePalma will oversee product engineering and the company’s data factory. DePalma brings nearly a decade of senior technology leadership in the B2B data and demand generation industry to Deman...

Read More
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Account Based Data

UBERFLIP ANNOUNCES FINDINGS FROM ROI STUDY CONDUCTED BY GTM PARTNERS

PR Newswire | June 19, 2023

Uberflip, the leading cloud-based content experience platform (CEP), today announces the conclusions of a GTM Perspectives ROI study by GTM Partners, a next-generation GTM analyst firm focused on data-driven, third-party validation. The study affirmed that Uberflip helps marketers, salespeople and go-to-market teams accelerate their buyer's journey, scale their account-based marketing (ABM) programs and improve seller performance and close rates with Digital Sales Rooms. It also went b...

Read More
news image

6SENSE INTEGRATES WITH LINKEDIN TO FACILITATE B2B MARKETING WITH BETTER TARGETING & BIGGER ENGAGEMENT

6sense | May 22, 2020

6sense Segments for LinkedIn ads equips revenue teams with advanced 6sense account targeting for LinkedIn advertising. 6sense’s dynamic segments can be synced to LinkedIn Campaign Manager to optimize ad targeting and s...

Read More
news image

Account Based Advertising

PROXIMA LAUNCHES NEW SELF-SERVICE PLATFORM WITH AI TARGETING TO HELP GROWTH MARKETERS UNLOCK ADVERTISING EFFICIENCIES

Business Wire | April 20, 2023

Proxima, a data intelligence software company that helps digital businesses improve targeting and performance across media platforms, today announces the launch of their new self-service platform to enable increased profitability and performance at scale across major advertising platforms. Using predictive AI, Proxima leverages first-party data and more than 55 million unique shopper personas to reach new customers, lower customer acquisition costs and increase ROI on ad spend. ...

Read More
news image

Account Based Data

MARK DEPALMA JOINS DEMANDSCIENCE AS CHIEF TECHNOLOGY OFFICER

GlobeNewswire | May 23, 2023

DemandScience, a leading B2B demand generation company that makes marketing and sales easier by enabling organizations to find the right prospects faster and target in-market buyers, today announced that Mark DePalma has joined the company as Chief Technology Officer. In his new role, DePalma will oversee product engineering and the company’s data factory. DePalma brings nearly a decade of senior technology leadership in the B2B data and demand generation industry to Deman...

Read More

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C-Suite On Deck

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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

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