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Account Based Data

Acxiom, MTM | November 29, 2022

Acxiom, the customer intelligence company whose data-driven solutions create business growth by enabling better customer experiences, today unveiled its top customer experience (CX) predictions for 2023. Beyond the Metaverse – Our CX Predictions for 2023 is grounded in Acxiom’s expertise in data-driven marketing and includes findings from new proprietary research commissioned by Acxiom and conducted by MTM, an international research and strategy consultancy. ...

Targeted Account Strategy

ITSMA | September 13, 2022

ITSMA, a Momentum Group company, is enhancing its industry-leading account-based marketing (ABM) and B2B marketing training programs with the launch of Growth Academy. The firm has trained nearly 2,000 learners to date and has seen a significant increase in demand for marketing enablement in recent months. Growth Academy will embed best practice learning experiences and empower learners to take control of their own development pathway via a new cutting-edge learning management sys...

Core ABM, Account Based Analytics

Business Wire | August 24, 2023

Folloze, creator of the world’s first and only no-code B2B Buyer Experience Platform (BX 3.0), today announced it has been selected as a winner in the sixth annual MarTech Breakthrough Awards program in the category of "Best Campaign Landing Page Platform.” The MarTech Breakthrough Awards recognize the most innovative companies, products and solutions in the global marketing, sales and advertising technology field. Folloze BX 3.0 fills a longstanding void in the...

Buyer Intent Data

Clearbit | November 17, 2022

Clearbit, a leader in B2B marketing intelligence, today announced they have built a new integration to support G2 Buyer Intent data in their platform. For marketers, actioning G2 Buyer Intent alongside Clearbit’s company intelligence and audience management enables them to better engage the right companies at the right time. “Marketers know that engaging the right companies at the right time is key, but with increased pressure to build high-quality pipeli...