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ACCOUNT BASED DATA
Contentgine | May 31, 2022
On May 25, Contentgine, the world leader in content-based marketing, released its latest “Top 5” research. It ranks the most popular artificial intelligence (AI) content consumed by B2B decision-makers. Its Content Indication Platform (CIP) analyzed this content using machine learning and AI to examine content consumption across more than 3000 research papers, eBooks, and AI case studies syndicated from the world’s largest B2B library. "AI soft...
BUYER INTENT DATA
ZoomInfo | April 18, 2023
ZoomInfo (NASDAQ: ZI), the go-to-market platform to find, acquire, and grow customers, has earned 142 Leader badges across G2’s Spring 2023 reports. Altogether, the company received 193 awards in the G2 Spring 2023 reports, which also include G2’s Momentum Reports and Index Reports. ZoomInfo’s products secured No. 1 grid rankings in 11 categories, including: Buyer Intent Data, Website Visitor Identification, Sales Intelligence, Market Intelligence, Marketing Ac...
Vidyard | January 12, 2023
On January 11, 2023, Vidyard, the leading video solutions provider for marketing and sales professionals, has appointed Jonathan Lister as Chief Operating Officer (COO) to lead its worldwide go-to-market teams. His guidance will be necessary as Vidyard continues to develop the top video solution for sales and adheres to its goal of assisting go-to-market professionals in engaging and delighting their clients in a digital-first business environment. Jonathan spent over a decade a...
TARGETED ACCOUNT STRATEGY
MRP Prelytix | January 20, 2021
For the undertaking, the most tireless obstruction to conveying a venture class customer experience in B2B has been the absence of a solitary wellspring of truth for customer insights. A trademark quality of the venture association is its broadening, with conflicting data spread across a wide scope of uses. This presents an enormous data management issue in itself in light of the fact that as the organization scales, so does the assortment of marketing technologies and the quantity of individual...
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