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ACCOUNT-BASED ANALYTICS

Center for Exhibition Industry Research | December 28, 2021

The Center for Exhibition Industry Research (CEIR) recently released its first report titled ‘Report One: Marketing Channel Mix During Pandemic and Outlook Moving Forward for Brand Marketers That Exhibit at B2B Exhibitions’ from its latest research series, Omnichannel Marketing Insights. This research series focuses on omnichannel practices when the pandemic shuts down the B2B exhibition industry in mid-March 2020. It also highlights the plans for 2022, benchmarks on the marketing ch...

Flash Memory | August 03, 2020

Flash Memory Summit (FMS), the world’s premiere flash memory conference and exposition, today announced a strategic partnership with TechTarget (Nasdaq: TTGT), the global leader in B2B technology media and purchase intent data and services, to provide a digital extension of FMS content on TechTarget’s sites. FMS will be held as a virtual event on November 10-12, 2020. The new agreement broadens Flash Memory Summit’s relationship with TechTarget and significantly expands FMS&rsq...

CORE ABM

Madison Logic | January 14, 2022

Madison Logic, the leading global digital Account-Based Marketing (ABM) platform, today announced that it has received its highest Critical Capabilities score for Orchestration of Display Advertising, with the highest category score evaluated in the Gartner Critical Capabilities 2022 Report, and it has been positioned by Gartner as a Challenger in the Magic Quadrant 2022 Report based on completeness of vision and ability to execute. Clients have reported Madison Logic's abilit...

Demandbase | September 14, 2020

Demandbase, the leader in Account-Based Marketing (ABM), announced today its appointment of Allison Metcalfe to the role of Chief Revenue Officer. As Demandbase's CRO, Metcalfe will lead the company's Sales, Advertising, and Customer Success teams while partnering with Marketing and Product teams to exceed revenue goals. Metcalfe's appointment reinforces the company's commitment to expanding the leadership team with top talent to help achieve - while reshaping the B2B martech lan...