SEMrush

ACCOUNT BASED EXECUTION

Contentgine | January 24, 2022

On January 21, Contentgine announced that it released an analysis of the target account lists (TALs) utilized by a sample set of customers. This analysis yielded three surprising results. Ben Luck, the company’s chief data scientist, ran trials using Contentgine’s TALs to supplement the TALs from three customers: a digital signature company, a cloud communications company, and a financial ERP company. The first result did not surprise him. Contentgine’s TALs impr...

ABM ACCOUNTS

Doceree | June 10, 2022

Doceree announced the expansion of its targeted offering with Doceree ABM, account-based marketing (ABM) solution designed particularly for life science companies that allows them to contact institutional decision makers based on accounts and intent. Doceree ABM enables marketers to target individual accounts or apply intent-based data to recognize the interest of institutional stakeholders, such as administrative decision-makers or healthcare professionals. It will improve the ca...

ACCOUNT BASED DATA

Invoca, Silver Lake Waterman | June 20, 2022

On June 14, Invoca, the cloud leader in AI-powered conversation intelligence for revenue teams, announced that it had raised $83 million in Series F equity financing. As a result, its valuation reached $1.1 billion. The new investment will bring the company’s total equity financing to $184 million. Silver Lake Waterman led the round with additional new investments from Hollyport Capital, Kingfisher Investment Advisors, and Fenwick & West, along with participation from existing in...

ACCOUNT BASED DATA

ActiveCampaign | August 01, 2022

ActiveCampaign, the leader in Customer Experience Automation (CXA), has surpassed 180,000 global customers, making it the largest provider of CRM and automated sales and marketing. To enable the company’s continued momentum, ActiveCampaign made two recent leadership appointments. Industry tech veteran Sameer Kazi was appointed as president, and Kelly O’Connell was elevated to senior vice president of platform strategy. The company also hired Kai Ichikawa as its vice pr...