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Buyer Intent Data

Clearbit | November 17, 2022

Clearbit, a leader in B2B marketing intelligence, today announced they have built a new integration to support G2 Buyer Intent data in their platform. For marketers, actioning G2 Buyer Intent alongside Clearbit’s company intelligence and audience management enables them to better engage the right companies at the right time. “Marketers know that engaging the right companies at the right time is key, but with increased pressure to build high-quality pipeli...

Vertic | October 15, 2020

As a result of the measures put in place to combat the coronavirus around the world, many B2B companies have recognized that a traditional reliance on direct sales teams for customer engagement and business growth has had to shift to more digitally enabled demand generation models. Vertic, a leading global independent digital agency has today announced a demand generation offering to align with this 'new normal' within sales and marketing. The new offering is expected to scale mar...

Account Based Data, Targeted Account Strategy

Business Wire | July 20, 2023

SugarCRM, provider of the award-winning AI-driven CRM platform, has been named “Product of the Year” by Business Intelligence Group in the 2023 Sales and Marketing Technology Awards program, also known as The Sammys. The awards honor excellence in helping to solve the everyday challenges organizations have connecting and collaborating with their prospects and customers. This is Sugar’s third straight Sammy award; the company previously won “Organization o...

Account Based Execution

Business Wire | April 20, 2023

Conversica, Inc., the leading provider of AI-powered conversation automation solutions for enterprise revenue teams, today released the Conversica Conversation Index, the industry’s first benchmark report examining the performance of AI-generated conversations for business use. The Conversation Index investigates how leading brands and organizations benefit from Generative AI solutions and provides detailed insights and trends for customer responsiveness to this technology. ...