SHIFT.com

SHIFT (http://www.SHIFT.com) is the leading cross-network social advertising platform for brands and agencies. The SHIFT platform brings social data, advertising and marketing teams together in one place to maximize efficiency and ROI...

C-Suite On Deck

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Events

Madison Account Based Marketing Workshop

Conference

B2B Marketing Leaders Forum APAC 2024

Conference

Related News

Core ABM

INFLU2 RELEASES BUYING GROUP MARKETING REPORT, SHOWCASES BENEFITS OF PERSONALIZED MARKETING THAT GOES BEYOND ABM

Influ2 | July 08, 2022

Influ2, the first Person-Based Advertising (PBA) platform, released its Buying Group Marketing report in partnership with B2B Marketing. The report shares how Buying Group Marketing improves sales strategies, experiences and results while building on an Account-Based Marketing (ABM) approach. Since its development in the early 2000s, ABM has helped organizations close deals faster by improving the customer journey. However, as modern customers expect a more relevant experience, a ...

Account Based Data

AUTONOMOUS DEMAND GENERATION COMPANY METADATA.IO RAISES $6.5 MILLION

Metadata io | September 13, 2020

Autonomous demand generation platform Metadata.io announced it raised $6.5 million in an oversubscribed Series A funding round led by Resolute Ventures. Additional participants include Greycroft, York IE, Stormbreakers, and renowned entrepreneurs, including Mark Organ (founder of Eloqua), Ilya Volodarsky (founder of Segment), and others. Over a dozen Metadata customers (e.g. UIPath VP of Growth, SocialChorus CEO, etc) and key employees also invested in the round. Including this fu...

Account Based Data

ODESSO ANNOUNCES SEED TO SALE SOFTWARE TO PROVIDE AN OMNICHANNEL MOBILE CUSTOMER EXPERIENCE ON AUTOMATION ENGINES USED BY THE FDA AND DOJ

Odesso | October 19, 2021

Odesso, a leading enterprise no-code SaaS provider that helps digital businesses accelerate three times faster than traditional low/no-code and API management products, today announced its Seed to Sale software solution to provide vendors with an omnichannel mobile customer experience to meet state agricultural compliance regulations. The software runs on the same automation engines used by the Food and Drug Administration (FDA) and the U.S. Department of Justice (DOJ). Odesso'...

Core ABM

ZOOMINFO ACQUIRES EVERSTRING TO EXPAND ITS DATABASE FOR ENTERPRISE MARKETING

ZoomInfo | November 06, 2020

ZoomInfo has acquired B2B firmographics data & sales intelligence software EverString to enhance its database and help enterprise companies target customers, define their ICPs, leverage keywords to increase win-rates and focus on their go-to-market strategies. The acquisition involves integrating EverString’s network of parent account linkages, website redirects, aliases and more into ZoomInfo’s data platform, providing users with access to firmographic data that increases market...

Core ABM