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Six & Flow
Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...
| May 24, 2010
There's been a lot of buzz about the long-tail phenomenon—the strategy of selling smaller quantities of a wider range of goods that are designed to resonate with consumers' preferences and earn higher margins. And a quick scan of everyday products seems to confirm the long tail's merit: Where once we wore jeans from Levi, Wrangler or Lee, we now have scores of options from design houses. If you're looking for a nutrition bar, there's one exactly right for you, whether you're a triathlete, a diet...
Content Marketing Institute | August 05, 2016
In 2010, Content Marketing Institute was born, with Content Marketing World debuting to an enthusiastic audience of 600 with 65 speakers the following year....
http://www.marketingprofs.com/ | November 21, 2016
Author - Jon Miller | November 21, 2016
Account-based marketing (ABM) addresses the biggest problem faced by B2B marketers in the last decade: Traditional strategies focus on high-velocity, low-value deals, and not enough on the major accounts.
ABM is built on six processes that flip the focus from generating leads to courting the companies you want to do business with.
MarketingProfs | December 01, 2017
With the year quickly coming to a close, many companies are looking for ways to ramp up their sales efforts to hit or exceed their projected numbers for the year. December can often be a slow time for sales, however, because most business-to-business (B2B) companies don't understand how to prioritize their team's actions, and how to make purchasing decisions....
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