SmartResponse

ABM Accounts

Sitecore | April 12, 2022

Sitecore, an end-to-end digital experience software provider, fully integrated the core products from its acquisitions of Boxever, Four51, Moosend and Reflektion into its digital experience platform (DXP). The new integrations seek to provide Sitecore users with a full suite of capabilities hosted in the cloud. The new additions have helped expand Sitecore's SaaS-enabled composable DXP, which was created to enable brands to deliver better customer interactions and provide real...

Account Based Data

Contentgine | May 31, 2022

On May 25, Contentgine, the world leader in content-based marketing, released its latest “Top 5” research. It ranks the most popular artificial intelligence (AI) content consumed by B2B decision-makers. Its Content Indication Platform (CIP) analyzed this content using machine learning and AI to examine content consumption across more than 3000 research papers, eBooks, and AI case studies syndicated from the world’s largest B2B library. "AI soft...

Targeted Account Strategy

Zeta Global | March 08, 2023

On March 7, 2023, Zeta Global, a marketing technology company that uses AI, recently launched new features for its Zeta Marketing Platform (ZMP). These advancements enable large companies to utilize AI-enabled capabilities that provide more reliable outcomes from their marketing investments. In today's complex market landscape, companies need to adopt marketing technologies that can enhance efficiency and decrease the overall cost of ownership. Meanwhile, providing consumers...

Account Based Data

Bombora | May 24, 2021

According to Bombora Company Surge, this week's intent data shows an increase in searches for "programmatic" and "LED billboards" among both brands and agencies (R). Despite budget cuts last year, advertisers posted better-than-expected programmatic ad spending in the United States last summer. According to eMarketer, programmatic digital display ad spending will rise to 24.1% (from just 10% last year), and CTV – which is almost exclusively video &nda...