SocialSavvi

Buyer Intent Data

Semcasting | September 18, 2021

Semcasting Inc., an advanced IP audience targeting company, released an Employee-Based Title Targeting tool for its Audience Designer (ADS) Data Center, allowing marketers to identify employee titles, seniority and interests for enhanced targeting campaigns. Employee-Based Title Targeting combines natural-language processing and the automated classification of Semcasting’s 74 million customer profiles to break contacts down individually by title, role and experience to pre-q...

Account Based Analytics

Metadata | February 07, 2022

Metadata.io, the first demand generation platform for B2B marketers, is pleased to announce they have received two new patents from The United States Patent and Trademark Office (USPTO) for their technology that automates the most repetitive and mundane, but critical tasks in B2B marketing. Today, the platform helps B2B marketers with building highly targeted audiences across channels, launching a high volume of campaign experiments, and self-optimizing those to what drives the mo...

Account Based Data

ActionIQ | October 13, 2022

ActionIQ today announced that it was selected as a 2022 Digiday Technology Award Finalist in the Best Marketing Analytics Platform category for its work helping News Corp deliver personalized, consistent customer experience across all its media brands to shift from advertising to subscription business model. The Digiday Technology Awards recognize the technology modernizing media and marketing. “With third-party cookies going away, we needed to make a strategic shift from ad...

Account Based Data

PR Newswire | June 19, 2023

Uberflip, the leading cloud-based content experience platform (CEP), today announces the conclusions of a GTM Perspectives ROI study by GTM Partners, a next-generation GTM analyst firm focused on data-driven, third-party validation. The study affirmed that Uberflip helps marketers, salespeople and go-to-market teams accelerate their buyer's journey, scale their account-based marketing (ABM) programs and improve seller performance and close rates with Digital Sales Rooms. It also went b...