WELCOME TO The ACCOUNT BASED MARKETING REPORT
Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...
IntentData io, Inc | January 23, 2020
IntentData.io, Inc. today announces the Ed Marsh has been invited by customer data platform vendor BlueVenn to share insights on third- party intent data at their annual User Summit in Raleigh, NC January 27-28. The session, entitled “Best Practice: Using Intent Data to Identify, Personalize and Orchestrate” will explore how a CDP can empower marketing and sales to integrate multiple third-party data sets along with first-party and enrichment data to deliver a complex and actionable ...
Sendoso | June 23, 2020
Sendoso, the leading Sending Platform, today announced the company has been named the #1 solution for Account-Based Execution in G2’s Grid Report for Summer 2020. The Account-Based Execution ranking on G2 spans multiple categories like digital advertising and web content software, making Sendoso’s leadership a clear sign that our Sending Platform is critical to Account-Based success....
Mediafly, InsightSquared | January 28, 2022
Mediafly, a content management platform, has acquired InsighSquared, a revenue intelligence solution, to boost its Revenue360 revenue intelligence solution.
Revenue360 provides an insight-driven sales system that collects and analyses data at every buyer touchpoint so it can accurately forecast, assist and offer recommendations for the next best sales action. Mediafly and InsightSquared’s combined solution will be launched within Revenue360 in March 2022. It aims to create a...
BUYER INTENT DATA
LeadSift, IDG Communications | December 24, 2021
IDG Communications, Inc.—the global leader in technology media, data, and marketing services—announces the acquisition of LeadSift, a Canadian-based B2B sales and marketing intelligence platform. The acquisition provides another level of actionable intent data for technology marketers looking to identify the right leads for scaling their revenue.
LeadSift uses proprietary artificial intelligence and data mining technologies to extract actionable insights for B2B market...
TARGETED ACCOUNT STRATEGY
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