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ACCOUNT-BASED DATA

INTENT DATA SHOWS BRANDS INTERESTED IN PROGRAMMATIC, BILLBOARDS, AND 'AD SOLUTIONS': BOMBORA COMPANY SURGE(R) IDENTIFIES TREND

Bombora | May 24, 2021

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According to Bombora Company Surge, this week's intent data shows an increase in searches for "programmatic" and "LED billboards" among both brands and agencies (R). Despite budget cuts last year, advertisers posted better-than-expected programmatic ad spending in the United States last summer. According to eMarketer, programmatic digital display ad spending will rise to 24.1% (from just 10% last year), and CTV – which is almost exclusively video &nda...

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DEMANDBASE ACQUIRES ENGAGIO

Demandbase | June 16, 2020

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Demandbase, the leader in Account-Based Marketing (ABM), announced the company had acquired Engagio, the leading B2B account-based engagement platform. The acquisition reinforces Demandbase's leadership in the ABM space and positions it to become the dominant B2B marketing platform company. Furthermore, the acquisition will help accelerate Demandbase's revenue growth from $100 million to reach its next immediate milestone of $250 million. Demandbase and Engagio joining for...

Read More

ABM ACCOUNTS

6SENSE,WHICH USES ARTIFICIAL INTELLIGENCE TO POWER ACCOUNT ENGAGEMENT, HAS RAISED $125 MILLION

6Sense | April 06, 2021

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6Sense, an account engagement startup, announced today the completion of a $125 million series D fundraising round led by D1 Capital Partners, valuing the firm at $2.1 billion post-money. According to 6Sense, the investment will support the company's growth and product strategies, especially in the areas of machine next-best-action prediction, data analytics, and AI-powered orchestration capability. Until engaging with sales teams, business-to-business customers are usually 57...

Read More

MADISON LOGIC LISTED ITS ABM TOOL TO HUBSPOT APP MARKETPLACE

Madison Logic | May 28, 2020

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Madison Logic's Account Based Marketing platform with bi-directional HubSpot integration now powers always-on ABM strategies for joint customers. Madison Logic's integration with HubSpot enables full-funnel pla...

Read More

ACCOUNT-BASED DATA

Bombora | May 24, 2021

news image

INTENT DATA SHOWS BRANDS INTERESTED IN PROGRAMMATIC, BILLBOARDS, AND 'AD SOLUTIONS': BOMBORA COMPANY SURGE(R) IDENTIFIES TREND

According to Bombora Company Surge, this week's intent data shows an increase in searches for "programmatic" and "LED billboards" among both brands and agencies (R). Despite budget cuts last year, advertisers posted better-than-expected programmatic ad spending in the United States last summer. According to eMarketer, programmatic digital display ad spending will rise to 24.1% (from just 10% last year), and CTV – which is almost exclusively video &nda...

Read More

Demandbase | June 16, 2020

news image

DEMANDBASE ACQUIRES ENGAGIO

Demandbase, the leader in Account-Based Marketing (ABM), announced the company had acquired Engagio, the leading B2B account-based engagement platform. The acquisition reinforces Demandbase's leadership in the ABM space and positions it to become the dominant B2B marketing platform company. Furthermore, the acquisition will help accelerate Demandbase's revenue growth from $100 million to reach its next immediate milestone of $250 million. Demandbase and Engagio joining for...

Read More

ABM ACCOUNTS

6Sense | April 06, 2021

news image

6SENSE,WHICH USES ARTIFICIAL INTELLIGENCE TO POWER ACCOUNT ENGAGEMENT, HAS RAISED $125 MILLION

6Sense, an account engagement startup, announced today the completion of a $125 million series D fundraising round led by D1 Capital Partners, valuing the firm at $2.1 billion post-money. According to 6Sense, the investment will support the company's growth and product strategies, especially in the areas of machine next-best-action prediction, data analytics, and AI-powered orchestration capability. Until engaging with sales teams, business-to-business customers are usually 57...

Read More

Madison Logic | May 28, 2020

news image

MADISON LOGIC LISTED ITS ABM TOOL TO HUBSPOT APP MARKETPLACE

Madison Logic's Account Based Marketing platform with bi-directional HubSpot integration now powers always-on ABM strategies for joint customers. Madison Logic's integration with HubSpot enables full-funnel pla...

Read More