Sojourn Solutions

Account Based Advertising

Demandbase | March 16, 2022

Demandbase, the Smarter GTM™ company for B2B brands, today announces it has joined the World Wide Web Consortium (W3C), the international community that works to lead the web to its fullest potential. As the only Account-Based Experience (ABX) member, Demandbase will be part of the working group and standards organization, Demandbase will take part in helping to define the protocols and guidelines that ensure the long-term growth of the web. Even more specifically, the company will lend it...

Core ABM

Demandbase | April 25, 2022

On April 20, Demandbase announced the results of the Total Economic Impact Study that it commissioned Forrester Consulting to conduct. The study aimed to help enterprise organizations to understand the business benefits, costs, and potential return on investment by using Demandbase ABX and Advertising Clouds. The analysis was based on a $200 million, 650- employee organization. Through the study, it was found that Demandbase delivered an ROI as high as 367% in three years with a n...

Account Based Data

Conversica, Gainsight | August 17, 2022

Conversica, a provider of conversational artificial intelligence solutions, has integrated with customer success platform Gainsight, enabling customer success teams to deploy AI-powered digital assistants, all triggered by data from Gainsight. Conversica's Conversation Automation solution gives teams their own personalized assistants for proactive communication with customers. With the new Conversica and Gainsight integration, digital assistants can do the follo...

Core ABM

Madison Logic | October 18, 2022

Madison Logic, the leading global digital Account-Based Marketing (ABM) platform, today announced that it received high recognition across six categories in the G2 Fall 2022 Grid®. In addition to earning top rankings for high ROI and user adoption, Madison Logic also received its highest average rating to date from G2, reinforcing the success customers see from leveraging the ML Platform to activate an always-on ABM strategy that drives higher account engagement across all channels. <...