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LookinLA | November 08, 2021
Companies struggling with marketing outcomes can stop throwing spaghetti at the wall, and random targets, by deploying more effective marketing backed by the strategic, data-driven and highly-specified approach of account-based marketing (ABM). ABM narrows marketing to individuals most likely to convert by finely-tuning targeting on better-identified customers. As a result conversion and revenues skyrocket. LookinLA, one of California's fastest-growing marketing firms, announc...
ABM Accounts
Red House B2B Marketing | July 22, 2021
Red House B2B Marketing has bolstered its management team even further by appointing an industry veteran to handle the agency's marketing operations. The firm sought an experienced applicant to head marketing operations, which encompasses automation, CRM, digital, social, and account-based marketing programmes, citing the growing complexity across its B2B data-driven technology and digital marketing services. Grey Williams joined the firm as Vice President of Ma...
Account Based Data, Targeted Account Strategy
Business Wire | July 21, 2023
TechTarget, Inc. (Nasdaq: TTGT), the global leader in B2B technology purchase intent data and services, today announced major enhancements to help Tech Sales, Marketing and RevOps teams leverage its proprietary Prospect-Level Intent™ data. With this latest release of its Priority Engine™ platform, TechTarget delivers new insights and workflows for greater productivity and ROI yield. The release includes standard and custom Salesforce CRM changes that enable enterprise tech orga...
RollWorks | June 17, 2022
Account-based marketing platform RollWorks, a division of NextRoll, today celebrated continued momentum across its platform as the ABM leader high-growth companies rely on to accelerate revenue. The company announced significant enhancements to features of its Site Visitor API that further advances the incorporation of account-level insight into web content personalization. RollWorks now supports LiveRamp's identifier, RampID™ across channels, as it continues to shore up...
Account Based Data
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