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Core ABM

LOOKINLA AMPLIFIES B2B MARKETING WITH TERMINUS PARTNERSHIP

LookinLA | November 08, 2021

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Companies struggling with marketing outcomes can stop throwing spaghetti at the wall, and random targets, by deploying more effective marketing backed by the strategic, data-driven and highly-specified approach of account-based marketing (ABM). ABM narrows marketing to individuals most likely to convert by finely-tuning targeting on better-identified customers. As a result conversion and revenues skyrocket. LookinLA, one of California's fastest-growing marketing firms, announc...

Read More

ABM Accounts

RED HOUSE B2B MARKETING, A PROVIDER OF ABM SOLUTIONS, HAS EXPANDED ITS LEADERSHIP TEAM

Red House B2B Marketing | July 22, 2021

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Red House B2B Marketing has bolstered its management team even further by appointing an industry veteran to handle the agency's marketing operations. The firm sought an experienced applicant to head marketing operations, which encompasses automation, CRM, digital, social, and account-based marketing programmes, citing the growing complexity across its B2B data-driven technology and digital marketing services. Grey Williams joined the firm as Vice President of Ma...

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Account Based Data, Targeted Account Strategy

TECHTARGET DELIVERS NEW WORKFLOWS AND EXPANDED OPPORTUNITY INTELLIGENCE TO DRIVE BREAKTHROUGH GTM PERFORMANCE

Business Wire | July 21, 2023

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TechTarget, Inc. (Nasdaq: TTGT), the global leader in B2B technology purchase intent data and services, today announced major enhancements to help Tech Sales, Marketing and RevOps teams leverage its proprietary Prospect-Level Intent™ data. With this latest release of its Priority Engine™ platform, TechTarget delivers new insights and workflows for greater productivity and ROI yield. The release includes standard and custom Salesforce CRM changes that enable enterprise tech orga...

Read More

Core ABM

ROLLWORKS DOUBLES DOWN ON PERSONALIZATION, ENHANCING ITS ACCOUNT-BASED CAPABILITIES WITH MORE GRANULAR ACCOUNT-LEVEL DATA

RollWorks | June 17, 2022

news image

Account-based marketing platform RollWorks, a division of NextRoll, today celebrated continued momentum across its platform as the ABM leader high-growth companies rely on to accelerate revenue. The company announced significant enhancements to features of its Site Visitor API that further advances the incorporation of account-level insight into web content personalization. RollWorks now supports LiveRamp's identifier, RampID™ across channels, as it continues to shore up...

Read More
news image

Core ABM

LOOKINLA AMPLIFIES B2B MARKETING WITH TERMINUS PARTNERSHIP

LookinLA | November 08, 2021

Companies struggling with marketing outcomes can stop throwing spaghetti at the wall, and random targets, by deploying more effective marketing backed by the strategic, data-driven and highly-specified approach of account-based marketing (ABM). ABM narrows marketing to individuals most likely to convert by finely-tuning targeting on better-identified customers. As a result conversion and revenues skyrocket. LookinLA, one of California's fastest-growing marketing firms, announc...

Read More
news image

ABM Accounts

RED HOUSE B2B MARKETING, A PROVIDER OF ABM SOLUTIONS, HAS EXPANDED ITS LEADERSHIP TEAM

Red House B2B Marketing | July 22, 2021

Red House B2B Marketing has bolstered its management team even further by appointing an industry veteran to handle the agency's marketing operations. The firm sought an experienced applicant to head marketing operations, which encompasses automation, CRM, digital, social, and account-based marketing programmes, citing the growing complexity across its B2B data-driven technology and digital marketing services. Grey Williams joined the firm as Vice President of Ma...

Read More
news image

Account Based Data, Targeted Account Strategy

TECHTARGET DELIVERS NEW WORKFLOWS AND EXPANDED OPPORTUNITY INTELLIGENCE TO DRIVE BREAKTHROUGH GTM PERFORMANCE

Business Wire | July 21, 2023

TechTarget, Inc. (Nasdaq: TTGT), the global leader in B2B technology purchase intent data and services, today announced major enhancements to help Tech Sales, Marketing and RevOps teams leverage its proprietary Prospect-Level Intent™ data. With this latest release of its Priority Engine™ platform, TechTarget delivers new insights and workflows for greater productivity and ROI yield. The release includes standard and custom Salesforce CRM changes that enable enterprise tech orga...

Read More
news image

Core ABM

ROLLWORKS DOUBLES DOWN ON PERSONALIZATION, ENHANCING ITS ACCOUNT-BASED CAPABILITIES WITH MORE GRANULAR ACCOUNT-LEVEL DATA

RollWorks | June 17, 2022

Account-based marketing platform RollWorks, a division of NextRoll, today celebrated continued momentum across its platform as the ABM leader high-growth companies rely on to accelerate revenue. The company announced significant enhancements to features of its Site Visitor API that further advances the incorporation of account-level insight into web content personalization. RollWorks now supports LiveRamp's identifier, RampID™ across channels, as it continues to shore up...

Read More

Resources

Events

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us