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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...
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Account Based Data
Acquia | December 28, 2022
Customer data platforms (CDPs) can manage data from online and offline interactions, web and mobile devices, and third-party data providers. Data integration, enrichment, management, and analytics help businesses create targeted marketing campaigns, personalize customer interactions, and optimize the customer journey. CDPs are used by marketing, customer experience, data scientists, and analysts and are often integrated with CRM systems. They're popular with businesses looki...
Core ABM
MRP, KX | May 26, 2021
Before the pandemic, businesses had begun to embrace account-based marketing (ABM) to achieve sales and marketing success in a very dynamic and challenging environment. Today's enterprise marketing professionals must navigate a new and drastically different landscape, building new connections as companies and their products evolve on both ends of the sales cycle. MRP Prelytix, the only enterprise-class predictive ABM platform, today presented the report of a new survey on the ...
Account Based Advertising
Demandbase | November 19, 2021
Today Demandbase, the B2B go-to-market leader, breaks ground with new Audience Management Destinations for Demandbase One that bring the power of account intelligence to social advertising. B2B marketers will be able to reach account-based targets on traditionally consumer platforms, including Facebook, Instagram, Twitter, Google, YouTube, Bing, and Adobe, as well as an expanded integration with LinkedIn. This new functionality is yet another way Demandbase enables marketers to personalize the b...
ABM Accounts
Zoominfo | July 06, 2021
ZoomInfo, a global pioneer in go-to-market information solutions, revealed today a company-record 27 No. 1 rankings in G2's Summer 2021 Grid Reports. ZoomInfo surpassed LinkedIn Sales Navigator to take the top spot in Overall Sales Intelligence and swept all four grids in the Lead Capture, Lead Intelligence, Market Intelligence, and Marketing Account Intelligence categories. ZoomInfo showed on 43 G2 Grid Reports, the most ever, one more than its previous high of 42 in Spring 2...
ACCOUNT BASED EXECUTION
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