Spectrum Reach

Stensul | June 24, 2020

Stensul, an email creation platform, has integrated with work management platform Workfront to better connect email workflows and simplify content creation and campaign execution. The integration is designed to help users send email campaigns through Stensul’s platform to Workfront for peer review, allowing users to edit their content based on Workfront’s feedback. The two platforms aim to create a seamless joint editing and feedback process that transforms digital content cre...

Core ABM

Demandbase, Quadrant Knowledge Solutions | November 01, 2021

Quadrant Knowledge Solutions announced today that it has named Demandbase as a 2021 technology leader in the SPARK Matrix analysis of the global Account-Based Marketing (ABM) market. The Quadrant Knowledge Solutions SPARK Matrix™ includes a detailed analysis of global ABM market dynamics, major trends, vendor landscape, and competitive positioning. The study provides a competitive analysis and ranking of the leading ABM vendors in the form of its SPARK Matrix, providing stra...

Core ABM

ExchangeWire | September 27, 2023

Expandi Group, the largest EMEA B2B martech and ad tech provider, today (September 26th, 2023) announced the purchase of B2B account-based marketing (ABM) platform Jabmo and all its marketing assets, including the well-known brand. With offices in Europe and the US, Jabmo has powered ABM B2B marketing strategies for more than 50 of the world’s largest manufacturing, life sciences, and...

ABM Accounts

PRWeb | September 27, 2023

Madison Logic, the leading global digital Account-Based Marketing (ABM) platform, today announced the launch of ABM Connected TV (ABM CTV), a new digital channel that harnesses the company's industry-leading data-driven approach to more precisely target and surround buyers wherever they are. By combining the precision and power of ABM with the reach and scale of television, B2B marketers drive mor...