Splits R Us

CORE ABM

Expandi Group, AccountInsight | October 05, 2021

Expandi group, a B2B marketing agency, has acquired AccountInsight, a UK-based adtech and martech company. This integration aims to develop and expand current Expandi services. With its account-based advertising and intent-identification technologies, AccountInsight will complement Expandi’s existing offering. This will open up further exciting opportunities for Expandi Group’s current and future clients across the globe during a time where data-driven marketing is eme...

ACCOUNT BASED DATA

Demandbase | June 04, 2021

Demandbase, the B2B go-to-market leader, today announced the release of The Clear & Complete Guide to Account-Based Experience. Written by Jon Miller, chief marketing and product officer at Demandbase, the book goes in-depth into everything industry leaders need to know about ABX. Miller has filled its pages with clear direction and wisdom from his decades of expertise in the B2B space, first as co-founder of Marketo and then as co-founder of Engagio, which was acquired by Demandbase in 2020...

TARGETED ACCOUNT STRATEGY

PathFactory | March 03, 2021

Microsite Builder was announced by PathFactory today. Microsite Builder is a highly requested feature that helps all the B2B marketers to develop effective, engaging, and flexible content destinations for ABM strategies. PathFactory’s Microsite Builder allows B2B marketers to show multiple kinds of Content Tracks inside a multi-page microsite or a custom-designed landing page with navigation. It makes content the king but provides marketers more elasticity than ever to be or...

ACCOUNT BASED DATA

LINK Mobility, Emarsys | November 23, 2021

LINK Mobility (LINK) announces integration into Emarsys' omnichannel customer engagement platform as an approved SMS aggregator. Today, LINK, a leading global Communications Platform as a Service (CPaaS) provider, announce its new relationship with Emarsys, an SAP company that empowers digital marketing leaders and business owners with the only omnichannel customer engagement platform built to accelerate business outcomes. Emarsys is the platform of choice for over 1,650...