Sprawny Marketing

ABM Accounts

Demandbase | June 24, 2022

Demandbase, the Smarter GTM™ company for B2B brands, today announces it has earned extremely high rankings across numerous categories on a total of 40 of G2's Summer Grids. Specifically, Demandbase was named a leader in 34 areas, a high performer in six, and took the number one spot in three. The G2 Grid® Reports are the result of real user ratings and reveal which solutions have the most satisfied customers and largest market presence. "We are so ...

Core ABM, Account Based Analytics

Lusha | February 23, 2023

On February 22, 2023, Lusha, a B2B platform for market intelligence, introduced its ‘Warm Outbound’ capabilities, which enables users to access millions of market-ready prospects directly. Lusha's latest product suite offers data-driven sales signals that help identify which products and services firms are interested in and how close it is to making a purchase. This allows sales and marketing teams to make warm outbound approaches, reaching prospects when they ar...

Buyer Intent Data

Demand Gen Report | July 30, 2021

In current B2B, data models and buyer centricity have taken centre stage, with many firms relying on their databases to deliver insights into critical accounts for effective strategy development. Companies are also depending on signal data and account intelligence insights to create compelling advertisements that address the pain points of purchasers. The Buyer's Data & Intelligence Series for 2021, hosted by Demand Gen Report, looked at B2B's increasing emphasis on bu...

LeadSift | June 05, 2020

LeadSift Partners with MetaData.io to Help B2B Marketers Run ABM Campaigns Without IP Matching. LeadSift’s Intent Data stream helps B2B Marketers Identify Contacts and Accounts indicating intent signals by mining pub...