Sprawny Marketing

VanillaSoft | July 09, 2020

VanillaSoft, a sales engagement technology company, has appointed CMO Darryl Praill as Chief Revenue Officer. Praill joined VanillaSoft as CMO in 2017, and successfully increased VanillaSoft’s profile in the sales technology space and among industry influencers worldwide. In addition to Praill’s vast marketing experience, he also has an extensive background in sales and business development, making it a logical step for him to transition to the role of Chief Revenue Officer....

ABM ACCOUNTS

Merkle, LinkedIn, Madison Logic | February 02, 2021

Merkle B2B, a customer experience management company, came forward and collaborated with LinkedIn Marketing Solutions and Madison Logic. It mentioned that the collaboration will give marketers enhanced access to LinkedIn Marketing Solutions and Madison Logic's capabilities, audience engagement, marketing activation, and insights. LinkedIn and Madison's cooperation will allow marketers to enable joint innovation and planning, access to product alphas and betas, custom data and wisdom, and...

ABM ACCOUNTS

Mimeo | June 30, 2021

Mimeo, a global provider of online managed print and content distribution, has released episode four of Talk of the Trade—Marketing and Sales Success Stories, a monthly podcast dedicated to expert-led tactics for business generation and growth. Under this episode, host Mike McNary, Mimeo's VP of Acquisition, talks with guest Nick Bennett, Alyce's Director of Account-Based and Field Marketing and host of the Rep Your Brand Podcast. ‘’The Secret to ABM Succ...

CORE ABM

6sense, Bombora | July 09, 2021

6sense has announced that it has expanded its collaboration with Bombora, the leading source of B2B Intent data to give all 6sense platform clients with Bombora's Surge® Intention data for their subscription. These clients can now utilise intent data from Bombora for the creation of dynamic audience segmentation, enhance their 6-sense prediction models and offer salesmen with extra intent data in the 6-sense Sales Intelligence Module. The number of recognised in-market acc...