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CORE ABM

NetLine Corporation | July 12, 2021

NetLine Corporation, the world's leading provider of first-party sourced buyer-level intent data, today announced the launch of its Lead Management Platform, a SaaS solution that provides B2B marketers with centralised lead capture, qualification, routing, analytics, and companion content amplification campaign capabilities through a single, easy-to-use and self-service interface. Until now, NetLine's Lead Management Platform was only available to a select group of tier 1 ...

CORE ABM

Folloze, GetIT | April 11, 2022

Folloze and GetIT today announced an agency partnership that will package the Folloze B2B Buyer Experience Platform with GetIT’s account-based marketing (ABM) solutions for the technology, IT and telecom markets. The partnership solves a common challenge for frontline marketers: Bringing ABM and other vital marketing solutions to market quickly — a process that can often take months. With Folloze, GetIT eliminates the need for time-consuming integration and coding activities to offer...

ACCOUNT BASED DATA

CleverTap | November 26, 2021

CleverTap, the world's leading user engagement and retention cloud, has expanded its core leadership with the appointment of Sidharth Malik as global CEO. The announcement comes as CleverTap accelerates its international growth and builds new capabilities to help digital consumer brands increase their customer retention and foster lifetime value. Malik is a proven leader with a distinguished track record of building and leading dynamic organizations in competitive markets. For...

ACCOUNT BASED DATA

Merkle | July 07, 2022

Merkle, dentsu's leading technology-enabled, data-driven customer experience management (CXM) company, announced that it ranked as a Leader in The Forrester Wave™: Customer Data Strategy and Activation Services, Q2 2022 report by leading independent research firm Forrester Research, Inc. The agency is recognized for its focus on connecting marketing to customer experience, e-commerce, and technology. The Forrester Wave™: Customer Data Strategy and Activation Servic...