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ABM ACCOUNTS

Demandbase, InsideView, DemandMatrix | May 06, 2021

Demandbase has announced the acquisition of both InsideView, a sales and marketing intelligence platform, and DemandMatrix, a provider of technographic data and intelligence. “We’re proud to join forces with these two great companies,” said Gabe Rogol, CEO of Demandbase said in a company press release. “Our vision is bold. We are transforming how B2B companies go to market, helping them deliver great experiences at every stage of the account journey. This r...

TARGETED ACCOUNT STRATEGY

GRAND MARKET ANALYTICS | March 02, 2021

A new market research report from GMA provides in-depth knowledge on Account-Based Execution Software. The market research report is titled ‘Global Account-Based Execution Software Market Research Report 2029’. The report includes an analysis of key market trends, industry drivers, upcoming technologies, regulatory policies and strategies, and challenges. The forecast period included in the report is till 2029. The most recent post-pandemic market survey is also included in the...

IDG | June 30, 2020

Tech publisher and marketing services firm IDG Communications has acquired account-based marketing (ABM) platform Triblio, for an undisclosed sum. Triblio is based in Reston, Virginia and combines account-based advertising, web personalization and sales activation features in a single platform, based on a proprietary purchase intent engine that scores the level of interest each (b2b) account has in making a purchase....

CORE ABM

Demandbase | April 15, 2021

Demandbase, the pioneer and industry leader in account-based experience (ABX), has been named the global market leader on Research In Action's Vendor Selection MatrixTM for Account-Based Marketing. Demandbase was ranked first on the matrix, among the Top 15 Global Vendors, based largely on the technology research firm's unique survey-based approach for comparative vendor assessment. "We are proud to provide meaningful and useful information for B2B marketers each year...