Synx

Account Based Advertising

Demandbase | March 16, 2022

Demandbase, the Smarter GTM™ company for B2B brands, today announces it has joined the World Wide Web Consortium (W3C), the international community that works to lead the web to its fullest potential. As the only Account-Based Experience (ABX) member, Demandbase will be part of the working group and standards organization, Demandbase will take part in helping to define the protocols and guidelines that ensure the long-term growth of the web. Even more specifically, the company will lend it...

Account Based Data

Business Wire | May 23, 2023

6sense, the leading platform to revolutionise the way B2B organisations create, manage and convert pipeline to revenue, announced its inaugural Inspire UK event to take place in London on 20 June 2023. The event aims to showcase tangible business impact possible with strategies centred on leveraging data and intelligence to scale and mature ABM programs. The exclusive one-day event will bring together enterprise sales and marketing leaders to share actionable insights and practi...

ABM Accounts

Demandbase | January 20, 2022

Demandbase, the B2B go-to-market leader, today announced it has updated its company taxonomies to provide users with a deeper understanding of their customer and prospect accounts. This enables users to easily identify whether a company is a global parent, subsidiary, branch or independent company (e.g. not part of a corporate family tree). Available in both Demandbase Data Cloud and Demandbase Sales Intelligence Cloud, these changes promote higher account and lead match rates and more accuracy ...

Account Based Analytics, Buyer Intent Data, Account Management

Clearbit | February 20, 2023

Clearbit, one of the leaders in B2B market intelligence, announced the expansion of its Powered By Clearbit program for product development teams. The initiative now enables product teams to issue new customer API keys quickly and leverage Clearbit's new on-demand analytics to provide their end customers with free data credits. More than 100 world's leading marketing and sales applications, including HubSpot, G2 Buyer Intent, Drift, Clari, and Mutiny, rely on Clearbit fo...