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Account Based Data
Bombora | July 27, 2022
Bombora, the leading provider of B2B Intent data solutions, continues to guide B2B marketing and sales teams as they navigate changing ecosystem dynamics. Mike Burton, co-founder and SVP data sales of Bombora, takes to the pages of the Forbes Technology Council to highlight two areas where B2B marketing and sales leaders may adjust their approach: revenue operations and buyer-led account based marketing (BLAM). How The Pandemic Elevated The Importance Of Revenue Ope...
Account Based Data, ABM Accounts
PR Newswire | June 16, 2023
Account-based platform RollWorks, a division of NextRoll, continues its momentum with B2B companies looking to accelerate efficient revenue growth. The company announced that in the G2 Summer 2023 Grid Report, it received 34 Leader awards, an additional 10 since the Spring report, including moving to a leadership position in Account-Based Orchestration and appearing in Sales Intelligence. RollWorks was rated highly for its performance, relationships, usability, implementation, e...
Account Based Advertising
Demandbase | December 16, 2021
Today Demandbase, the B2B go-to-market leader, breaks ground with new Audience Management Destinations for Demandbase One that bring the power of account intelligence to social advertising. B2B marketers will be able to reach account-based targets on traditionally consumer platforms, including Facebook, Instagram, Twitter, Google, YouTube, Bing, and Adobe, as well as an expanded integration with LinkedIn. This new functionality is yet another way Demandbase enables marketers to personalize the b...
Account Based Analytics
Terminus | March 09, 2022
On March 8, Terminus announced a new ABM course and certification program titled ‘The Account-Based Strategy Certification: Fundamentals’. The program is designed to assist B2B marketers in creating strategic ABM roadmaps. It will enable go-to-market teams to build a business case for ABM, confidently implement their first ABM program, or scale and improve their existing ABM program. “Every day, we come across experienced marketers who say they have...
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