WELCOME TO The ACCOUNT BASED MARKETING REPORT
Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...
Metadata | October 12, 2020
Metadata io, the autonomous demand generation platform, today announced a company first- a full sweep in the top leadership position in the most recent G2 Fall 2020 Grid® Report for the Account-Based Advertising category, proving the ABM market is shifting towards demand technologies. Metadata is a leader in all account-based categories, including account-based advertising, account-based orchestration, and account-based analytics. Metadata was rated #1 for 5 out of 5 of the account-based adv...
ACCOUNT BASED DATA
ActionIQ | September 28, 2021
ActionIQ, the leading Enterprise Customer Data Platform (CDP), today announced that PicPay, Brazil's largest payments application, has selected ActionIQ to deliver superior customer experience to its rapidly growing customer base.
"As PicPay continues its enormous growth trajectory, it's critical for us to enhance customer experience and strengthen customer loyalty," said Gui Telles, Chief Marketing Officer (CMO) and Chief Strategy Officer (CSO) at PicPay.&...
RollWorks | June 17, 2022
RollWorks, an account-based marketing platform, announced significant upgrades to its Site Visitor API features to advance the incorporation of account-level insight into web content personalization. It now supports LiveRamp’s identifier, RampID, across channels. It continues to ramp up its product infrastructure to prepare itself for a future without third-party cookies.
"Our drumbeat of product innovation demonstrates our continued investment in technolo...
HG Insights | November 09, 2021
HG Insights, the global leader in market intelligence for technology vendors, announced today the introduction of HG Insights Contextual Intent, a solution designed for companies seeking to leverage the power of customer buying patterns.
Combining intent signals with firmographics and technology intelligence such as installation, spend, and contract data, the Contextual Intent solution includes bidstream data that’s triangulated, enriched, and scored for precision, signal st...
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