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ACCOUNT BASED ANALYTICS
Jabmo | February 18, 2021
The leading Account-based Marketing (ABM) solutions provider, Jabmo, to the and life sciences and manufacturing industries has announced unveiling of its ROI Analysis Toolset. Being a new essential piece in its ABM platform, the analysis toolset allows B2B marketers in multifaceted sales organizations to measure the influence of their marketing hard work in a scientific and controlled manner. Specifically, the ROI Analysis Toolset delivers a reasonable analysis of how operative ...
Uberflip | March 26, 2020
Uberflip and Demandbase partner up to synamically personalize content. A recent survey revealed that while content creation is effective, it is also the most difficult to scale. ...
CORE ABM
MRP, Quadrant Knowledge Solutions | October 26, 2021
Quadrant Knowledge Solutions announced today that it has named MRP Prelytix™, the only enterprise-class predictive Account-Based Sales and Marketing platform, as the 2021 technology leader in the SPARK Matrix analysis of the global Account-Based Marketing (ABM) market. In an independent analysis of 15 providers, the SPARK Matrix: Account-Based Marketing (ABM) Platform 2021 report gives the MRP Prelytix platform the highest marks for technology excellence across the board. Th...
ACCOUNT BASED DATA
Invoca, Silver Lake Waterman | June 20, 2022
Invoca, the cloud leader in AI-powered conversation intelligence for revenue teams, today announced an $83 million Series F equity financing at a valuation of $1.1 billion. The new capital brings the company's total equity financing to $184 million. Silver Lake Waterman led the round with additional new investments from Hollyport Capital, Kingfisher Investment Advisors, and Fenwick & West, along with participation from existing investors Upfront Ventures, Accel, H.I.G. Capital, and Indus...
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