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Targeted Account Strategy
RollWorks | October 14, 2022
Account-based marketing platform RollWorks, a division of NextRoll,today announced the beta version of Account Insights, a capability that helps marketers better plan, execute, and optimize their account-based strategies. Account Insights helps organizations shine a light on interesting moments about any account by surfacing accounts for marketers that are in market for solutions like theirs, but aren’t yet in their account list or CRM. It arms organizations to start out wit...
Demandbase | September 14, 2020
Demandbase, the leader in Account-Based Marketing (ABM), announced today its appointment of Allison Metcalfe to the role of Chief Revenue Officer. As Demandbase's CRO, Metcalfe will lead the company's Sales, Advertising, and Customer Success teams while partnering with Marketing and Product teams to exceed revenue goals. Metcalfe's appointment reinforces the company's commitment to expanding the leadership team with top talent to help achieve - while reshaping the B2B martech lan...
Account Based Data
Market Research Intellect | June 08, 2021
The emerging ABM trends encourage state-of-the-art decision-making information to help businesses make a better investment when adopting ABM strategies for their marketing purposes. The main drivers and opportunities of the Account-Based Advertising Software are enabling decision-makers to evaluate their investments better. By rendering the most up-to-date market data in the industry with ABM, businesses get a much clearer perspective on the actual market situation, trends, and fu...
Buyer Intent Data
TechTarget, SIIA CODiE™ Awards | June 14, 2022
TechTarget, Inc. (Nasdaq: TTGT), the global leader in B2B technology purchase intent data and services today announced that its world-class Customer Success team was honored as the Client Success Team of the Year at the 2022 SIIA CODiETM Awards. The prestigious CODiE Awards, hosted by the Software & Information Industry Association (SIIA), recognize the companies with the most innovative teams, technology solutions and services across the country, and around the world. The CODiE Awards have ...
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