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Blackstone | June 09, 2021
Blackstone made one of the boldest digital media deals of the past year. It acquired the B2B media and mar-tech company International Data Group (IDG). IDG’s portfolio of approximately 300 tech and IT publications,including CSO, TechHive and Computerworld, fuels one of the largest B2B data and targets worldwide operations.The company is split into two businesses: IDG Comms, which encompasses media and events,and the data and research arm International Data Corporation (IDC)....
Salesforce | March 06, 2020
In a move designed to strengthen its commitment to serving the marketing sector, Salesforce acquired The CMO Club, according to a post on its website. The CMO Club is a member-based community of CMOs and marketing leaders, with more than 30 global chapters and 650-plus members from leading global brands. As a result of the acquisition, Salesforce and The CMO Club will jointly offer digital platforms, programs and events for marketers, the statement noted....
Account Based Analytics
Integrate | March 25, 2021
In today's increasingly buyer-driven digital age, Integrate, the pioneer in Precision Demand Marketing (PDM) for B2B, announced the launch of its Demand Accelerations Platform (DAP). Integrate's DRP delivers a flexible approach for growth and corporate organizations, which supports omnichannel demand policies, orchestrates smart customer and account journeys, converts more leads and accounts into revenues, and demonstrates investment marketing returns. The past year was a ...
Core ABM, ABM Accounts
Madison Logic | December 12, 2022
Madison Logic, the leading global digital Account-Based Marketing (ABM) platform, today announced that it has been positioned by Gartner as a Challenger in the 2022 Magic Quadrant for Account-Based Marketing Platforms. Evaluated among seven vendors globally, Madison Logic was recognized for its ability to execute and completeness of vision. “We’re honored to be included in the latest Gartner Magic Quadrant and Critical Capabilities for Account-Based Marketing Platforms...
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