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Core ABM, Account Based Advertising
PR Newswire | September 01, 2023
Hero Digital, a leading customer experience transformation company, announces that it has been selected as the winner of the "Customer Experience Innovator of the Year" award in the 6th annual MarTech Breakthrough Awards program conducted by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the global marketing, sales and advertising technology industry today.
Using Customer Data Platforms (...
Account Based Data
ON24 | August 20, 2022
ON24 (NYSE: ONTF) today announced the company will usher in a new era of webinar marketing during an upcoming product launch webinar into space. In this first-of-its kind live experience, “Introducing ON24 Elite Explore: A Product Innovation Webinar,” the company will showcase the next evolution of the its webinar solution, ON24 Elite Explore, that is the culmination of a year’s worth of product innovation. Attendees will get a deep look into ON24’s flagship webinar marke...
RollWorks | July 06, 2020
RollWorks, an ABM platform, announced the launch of Sales Insights, a new tool within the company’s Account-Based Platform for sellers. Sales Insights is designed to identify statistically significant spikes of account-based activity, such as website engagement and advertising click signals, and surface alerts directly in Salesforce and via daily email digest updates. Sales Insights uses a proprietary data science model that identifies increased notable engagement each day within a short, ...
ZoomInfo, Bombora | June 18, 2022
ZoomInfo Technologies LLC (“ZoomInfo”) and Bombora, Inc. (“Bombora”) today announced that they entered a confidential agreement settling a lawsuit pending in the Supreme Court of the State of New York, County of New York, under the caption ZoomInfo Technologies LLC v. Bombora, Inc., Index. No. 652431/2020. The case concerned a years-long revenue sharing agreement between the parties, which terminated in early 2020, and various privacy-related claims. Terms of the settleme...
Targeted Account Strategy
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