Trader Interactive

BUYER INTENT DATA

Bombora | November 30, 2021

Most internet traffic is anonymous, making it difficult for publishers to monetize the full value of their audience. Thanks to Bombora’s new analytics suite, Company Surge® Insights for Publishers, publishers can enhance their understanding of specialty business audiences and report granular audience performance metrics to advertisers, Bombora announced today. Bombora built its Company Surge® data from its proprietary, privacy-compliant cooperative of thousands of bu...

BUYER INTENT DATA

Bombora | December 01, 2022

Bombora, the leading provider of B2B Intent data solutions, today announced that it has hired Jeff Marcoux as Chief Marketing Officer and Elena Drozd, Ph.D, as Vice President of Data Science. Marc Johnson, the current CMO & GM, will shift to the role of Chief Operating Officer. Marcoux, a veteran marketer who has twice worked with Bombora as a customer, has been working closely with Bombora’s marketing team as a consultant for the past year. Prior to that, he was Head of...

TrueInfluence | October 16, 2020

TrueInfluence, a provider of intent-based marketing, sales and demand generation solutions, has announced a partnership with cloud data platform Snowflake to enhance the Snowflake Data Marketplace. The partnership brings intent data insights directly into the Snowflake Data Marketplace to provide business intelligence and analytics capabilities for users’ partners and customers. "We have always been committed to providing quality intent data to B2B marketing and sales organizat...

ACCOUNT BASED DATA

G2, Bombora | July 19, 2022

Bombora, the leading provider of B2B Intent data solutions, today announced that it has been named in 41 G2 reports for Summer 2022, with recognition as a leader in four reports, a high performer in two, and a momentum leader in one other report. This was the ninth consecutive period that Bombora has been named a leader in two of G2’s grid reports: the Grid® Report for Buyer Intent Data Tools and the Grid® Report for Marketing Account Intelligence. Bombora’s cu...