Triblio

Triblio | May 13, 2016

Many marketers still only understand the ABM basics: figure out the common characteristics of your most profitable accounts, create a list of similar companies, and then do you your best to engage decision-makers on that account list, usually through sales team efforts....

Triblio | December 05, 2016

Tech companies are all the rage these days thanks to the continued success of Amazon, Facebook, Google, and others. But there are still small start-ups that haven't quite garnered as much attention in the media. One of those startup companies is #Triblio, an account based marketing company that is revolutionizing the industry. Triblio's Background. Triblio was founded by CEO Andre Yee in 2013 after he spent some time working with the executive team at Eloqua. Yee took Shawn Cook, an expe...

Triblio | December 08, 2016

Businesses looking to drive actionable change have noticed the rise of #Account Based Marketing (ABM) across industries. This relatively new form of marketing has delivered results that have companies clamoring for more. But just why is this strategy for customer acquisition and retention so successful? ABM's Complete Definition. Account based marketing can be defined as a strategic approach to marketing in which an organization considers and communicates with an individual prospect or a cus...

Triblio | February 27, 2017

Triblio, a leading provider of Account-Based Marketing Software announces a series of “Lunch & Learn” workshops for leading B2B Marketing Executives. These workshops dedicated to “Getting ABM Right” are scheduled for Boston and several other cities will launch in Atlanta on Thursday, March 9th....