UnboundB2B

CORE ABM

Madison Logic | June 30, 2022

On June 28, Madison Logic, the leading global digital Account-based Marketing (ABM) platform, announced that it had been awarded the 2022 Great Place to Work Certification in the United States, Europe, and Asia Pacific. This certification across all regions where Madison Logic currently operates reflects the company's ongoing commitment to creating a supportive and flexible work environment that resonates with employees and allows them to diligently serve customers. ...

BUYER INTENT DATA

Affinity | July 01, 2022

Affinity, a relationship intelligence platform for dealmakers, appointed two key executives from Robinhood and Showpad – Dustin Deno as Chief Revenue Officer (CRO) and Rich Bessel as Vice President of Design. Deno brings more than 15 years of experience in SaaS, including building and scaling sales teams at Salesforce and Showpad. Deno will lead Affinity’s velocity sales organization and continue to execute strategy across the venture capital, investment banking and pr...

TrueInfluence | October 16, 2020

TrueInfluence, a provider of intent-based marketing, sales and demand generation solutions, has announced a partnership with cloud data platform Snowflake to enhance the Snowflake Data Marketplace. The partnership brings intent data insights directly into the Snowflake Data Marketplace to provide business intelligence and analytics capabilities for users’ partners and customers. "We have always been committed to providing quality intent data to B2B marketing and sales organizat...

MRP Prelytix | February 18, 2020

MRP Prelytix, the only enterprise-class predictive ABM platform, today announced the launch of MRP Prelytix version 2.5, the latest upgrade to the industry leading predictive analytics and account-based marketing platform. Recently cited as the leading ABM platform in Ovum’s ABM Market Radar Report, MRP Prelytix 2.5 delivers a single customer view with unified online and offline account intelligence, allowing customers to ingest a variety of data sources, organize the intelligence by relev...