UnboundB2B

ACCOUNT BASED ADVERTISING

6sense | August 12, 2022

6sense, the leading platform for B2B organizations generating predictable revenue, today announced that its 6sense Revenue AI™ platform has been selected as the winner of the "Best Lead Management Solution" award in the fifth annual MarTech Breakthrough Awards. 6sense Revenue AI™ offers a holistic solution that combines software with AI and machine learning, the rich use of data, and access to real-time insights and analytics. By applying advanced AI, big dat...

ACCOUNT BASED DATA

Bombora | May 24, 2021

According to Bombora Company Surge, this week's intent data shows an increase in searches for "programmatic" and "LED billboards" among both brands and agencies (R). Despite budget cuts last year, advertisers posted better-than-expected programmatic ad spending in the United States last summer. According to eMarketer, programmatic digital display ad spending will rise to 24.1% (from just 10% last year), and CTV – which is almost exclusively video &nda...

Demandbase | June 16, 2020

Demandbase, the leader in Account-Based Marketing (ABM), announced the company had acquired Engagio, the leading B2B account-based engagement platform. The acquisition reinforces Demandbase's leadership in the ABM space and positions it to become the dominant B2B marketing platform company. Furthermore, the acquisition will help accelerate Demandbase's revenue growth from $100 million to reach its next immediate milestone of $250 million. Demandbase and Engagio joining for...

ABM ACCOUNTS

Demandbase, InsideView, DemandMatrix | May 06, 2021

Demandbase has announced the acquisition of both InsideView, a sales and marketing intelligence platform, and DemandMatrix, a provider of technographic data and intelligence. “We’re proud to join forces with these two great companies,” said Gabe Rogol, CEO of Demandbase said in a company press release. “Our vision is bold. We are transforming how B2B companies go to market, helping them deliver great experiences at every stage of the account journey. This r...