UpTrending

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pTrending navigates the complexities of your business to develop high-performing solutions that maximize conversions and accelerate your revenue growth to the tune of $4 billion in client funding. Founded in Palo Alto in 2007, UpTrending has spent the last decade serving progressive technology companies with business-critical solutions that deliver results. The biggest names in Silicon Valley continually choose UpTrending to create and execute their digital marketing strategies. Why? Because we produce meaningful results for our clients.

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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

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Account Based Data

CUSTOMER EXPERIENCE PROFESSIONALS ASSOCIATION EXPANDS LEADERSHIP, RESEARCH, AND PROFESSIONAL CERTIFICATION

Customer Experience Professionals Association | February 28, 2022

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The Customer Experience Professionals Association (CXPA) has announced an ambitious 2022 plan of work, supported by more than two hundred volunteers across the globe. Founded just eleven years ago, CXPA now has members in over sixty countries who share a passion for helping organizations design and deliver experiences that meet or exceed customer expectations. CXPA defines customer experience as “the perception that customers have of an organization - one that is formed based on interactio...

Read More

Core ABM

MADISON LOGIC, A LEADING GLOBAL ABM PLATFORM, REPORTS RECORD CLIENT RETENTION AND GROWTH ACROSS ALL 3 REGIONS

Madison Logic | February 15, 2021

news image

Coupled with a 155% of net customer retention rate, Madison Logic, the well-known and leading Account-Based Marketing (ABM) platform globally, reported having record global business performance in 2020. The reason behind the outstanding performance of Madison Logic in North America, APAC, and EMEA is the trends that took place before the pandemic among various B2B organizations. performance-based requirement, increased usage of digital channels, and tighter alignment with sales are the trends th...

Read More

Buyer Intent Data

ANTERIAD REPORT SHOWS 41% OF MARKETERS OVERWHELMED BY PRESSURE TO PROVE RESULTS

GlobeNewswire | April 27, 2023

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Anteriad today announced results of a new study with Ascend2 that shows marketers under increasing pressure to perform in a tough market, and that a focus on quality marketing data, particularly intent data, can help drive results. The study, “The 2023 Marketing Data Impact Report: B2B Marketers Under Pressure to Prove It or Pull Their Hair Out,” found that less than one third (28%) of marketers expect to hit Q2 2023 goals and are feeling the stress. Ascend2 and Anteriad found ...

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Core ABM

ACCOUNT-BASED MARKETING PIONEERS, MOMENTUM AND ITSMA BAND TOGETHER, PROVIDING IN-DEPTH KNOWLEDGE TO DRIVE ACCOUNT-BASED SOLUTIONS

Momentum | July 05, 2021

news image

The agreement establishes a world-class growth consulting offering, combining a decade of Momentum's experience expanding market share for major organisations with 25 years of ITSMA's role as a source of thought leadership, community, and hands-on knowledge for B2B marketing experts. Clients will be able to handle their most strategic go-to-market concerns and tap into a unique set of competencies as a result of the merger of both firms: Unrivaled ABM...

Read More
news image

Account Based Data

CUSTOMER EXPERIENCE PROFESSIONALS ASSOCIATION EXPANDS LEADERSHIP, RESEARCH, AND PROFESSIONAL CERTIFICATION

Customer Experience Professionals Association | February 28, 2022

The Customer Experience Professionals Association (CXPA) has announced an ambitious 2022 plan of work, supported by more than two hundred volunteers across the globe. Founded just eleven years ago, CXPA now has members in over sixty countries who share a passion for helping organizations design and deliver experiences that meet or exceed customer expectations. CXPA defines customer experience as “the perception that customers have of an organization - one that is formed based on interactio...

Read More
news image

Core ABM

MADISON LOGIC, A LEADING GLOBAL ABM PLATFORM, REPORTS RECORD CLIENT RETENTION AND GROWTH ACROSS ALL 3 REGIONS

Madison Logic | February 15, 2021

Coupled with a 155% of net customer retention rate, Madison Logic, the well-known and leading Account-Based Marketing (ABM) platform globally, reported having record global business performance in 2020. The reason behind the outstanding performance of Madison Logic in North America, APAC, and EMEA is the trends that took place before the pandemic among various B2B organizations. performance-based requirement, increased usage of digital channels, and tighter alignment with sales are the trends th...

Read More
news image

Buyer Intent Data

ANTERIAD REPORT SHOWS 41% OF MARKETERS OVERWHELMED BY PRESSURE TO PROVE RESULTS

GlobeNewswire | April 27, 2023

Anteriad today announced results of a new study with Ascend2 that shows marketers under increasing pressure to perform in a tough market, and that a focus on quality marketing data, particularly intent data, can help drive results. The study, “The 2023 Marketing Data Impact Report: B2B Marketers Under Pressure to Prove It or Pull Their Hair Out,” found that less than one third (28%) of marketers expect to hit Q2 2023 goals and are feeling the stress. Ascend2 and Anteriad found ...

Read More
news image

Core ABM

ACCOUNT-BASED MARKETING PIONEERS, MOMENTUM AND ITSMA BAND TOGETHER, PROVIDING IN-DEPTH KNOWLEDGE TO DRIVE ACCOUNT-BASED SOLUTIONS

Momentum | July 05, 2021

The agreement establishes a world-class growth consulting offering, combining a decade of Momentum's experience expanding market share for major organisations with 25 years of ITSMA's role as a source of thought leadership, community, and hands-on knowledge for B2B marketing experts. Clients will be able to handle their most strategic go-to-market concerns and tap into a unique set of competencies as a result of the merger of both firms: Unrivaled ABM...

Read More