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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...
Account Based Analytics, Account Based Data
Bombora | January 19, 2023
On January 18, 2023, Bombora, the leading B2B intent data solutions supplier, was named as a leader in 5 G2 Winter 2023 Reports. For the eleventh consecutive marketing period, Bombora retained the "leader" position in the Grid® report for marketing account intelligence and the Grid® report for buyer intent data providers while maintaining the leadership position in the Grid® report for sales intelligence. Also, for the second straight quarter, the company was declared...
Jabmo | June 06, 2022
Jabmo , the leading provider of Account-Based Marketing (ABM) solutions to the manufacturing, life sciences, and healthcare industries, announces a virtual presentation from Chief Commercial Officer (CCO), Tav Tepfer, is now available on demand through The ON24 Experience. In the session titled, “Using Engagement Data to Transform Your Marketing,” Tepfer and Tessa Baron, ON24 VP of Marketing, explore how B2B marketers can make practical use of data to power their ABM and digital mark...
Account Based Data
The Marketing Practice | December 05, 2022
The Marketing Practice, a global B2B marketing agency that specializes in brand activation, ABM and demand generation, hired Dan Schrad as its new Executive Creative Director (ECD) for North American and APAC regions. Schrad is taking on this new role following The Marketing Practice's acquisition of ABM agency 90Octane, in which he served as creative director and ECD.
Schrad will be responsible for leading a global division of more than 100 creative specialists to develop bes...
Buyer Intent Data
Semcasting | September 18, 2021
Semcasting Inc., an advanced IP audience targeting company, released an Employee-Based Title Targeting tool for its Audience Designer (ADS) Data Center, allowing marketers to identify employee titles, seniority and interests for enhanced targeting campaigns.
Employee-Based Title Targeting combines natural-language processing and the automated classification of Semcasting’s 74 million customer profiles to break contacts down individually by title, role and experience to pre-q...
Core ABM, ABM Accounts
Account Based Execution
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