Valasys Media

Valasys Media | March 15, 2019

A leading Account Based Orchestration platform, 6sense, extended its relationship with Salesforce.com so as to include integration with their marketing automation solution – Pardot. A few days ago, 6sense had entered into a strategic AI-driven partnership with Reactful which combined intelligent AI-driven web personalization with Account Based Orchestration. With the help of this new integration, brands will be able to orchestrate campaigns across a wide array of channels and according to ...

Valasys Media | April 01, 2019

Today, March 26th 2019, Adobe announced an extension of its partnership with Microsoft in order to bolster each other’s sales and marketing software capabilities and take aim at their common rival, Salesforce.com. The 2 companies are also beginning a new integration with LinkedIn that will accelerate Account-Based Experiences (ABX) through new marketing solution integrations. Key data sources are being aligned by Adobe and Microsoft so as to populate account-based profiles in Adobe Experie...

Valasys Media | April 09, 2019

On the 4th of April, Integrate announced that they have acquired Akkroo in a $34 million deal. The purchase allows Integrate to leverage the London-based lead capture company and provides them with an event-based lead generation engine and a London presence. Integrate will be using the London office as their EMEA headquarters. The acquisition will position Integrate users with the ability to automate the handover process of leads that are captured at events to the sales teams in real-time. This ...

ACCOUNT BASED DATA

Marketing Tech News | January 13, 2020

Though 80% of senior decision makers in the UK rate their customer service as ‘excellent’, their customers aren’t feeling quite the same. Our report ‘The Good, The Bot and The Customer Experience’ found there is a significant disconnect between what customers expect and what brands think they are delivering. In fact, a whopping 91% of UK consumers say they have been left feeling frustrated by the customer service they receive, with top grievances including being lef...