ViralGains

Core ABM

Demand Gen Report | August 23, 2021

As marketers continue to optimize their martech stacks to fulfill more roles within B2B organizations, collaboration outside of marketing is becoming increasingly necessary for optimal martech spending. Research from the CMO Council showed that 75% of CMOs collaborate with CIOs regularly to analyze martech KPIs, which strengthens the relationship between marketing and IT while enhancing their martech stack’s effectiveness. “Making MarTech Pay Off” explores the gr...

Account Based Data

Sendoso | March 13, 2023

Sendoso, a leading direct marketing automation company, recently celebrated its 5th Annual National Sending Day, its official holiday aimed at facilitating the development of authentic relationships by creating memorable moments. To commemorate the holiday, Sendoso is providing experiences to companies all over the world to illustrate how to deliver personalized, one-of-a-kind experiences to build relationships and pay it forward. National Sending Day was started in 2018 to demo...

Buyer Intent Data

Foundry | October 20, 2022

Foundry (an IDG, Inc. company), the leading B2B media and martech provider, announced today the launch of the company’s proprietary intent data product, Foundry Intent, marking the company’s first major release since it acquired data and martech companies LeadSift, KickFire, Triblio, and Selling Simplified. Built upon Foundry’s existing Neon ABM data infrastructure and its history of strong IT audience and activation, the contact-level intent capability brings to...

Account Based Analytics

ZoomInfo | September 22, 2023

ZoomInfo earned 101 No. 1 rankings and 254 leader ratings in G2’s Fall 2023 Grid Reports. ZoomInfo's streak continues with 13 consecutive quarters as the leader in the Buyer Intent Data Overall grid. Chorus by ZoomInfo secured its position on 16 grids for the fourth consecutive quarter, with a notable presence in categories such as Conversation Intelligence and Sales Coaching. Read More