Wavemaker

CORE ABM

Conversica | May 04, 2022

Conversica, Inc., the leading provider of Conversational AI solutions for enterprise revenue teams, announces a new Conversational Account-Based Marketing (ABM) integration with 6sense, a leading platform for B2B organizations generating predictable revenue. The integration, which builds on the growing success of the Conversational ABM product launched in November 2021, enables Conversica AI Assistants to tap into the rich account and intent data from 6sense to identify whom to target and tailor...

Terminus | March 18, 2020

Terminus, the #1 rated account-based marketing (ABM) execution platform and leader of the ABM movement, today announced several product updates, affirming Terminus as the most complete B2B marketing solution available. These updates and features make full-funnel marketing easier, smarter and more impactful through a single platform. New offerings supply marketers with additional engagement opportunities, better data and more powerful ways of interpreting that data to deliver more connected, rele...

ACCOUNT-BASED DATA

LinkedIn | February 17, 2021

A new guide for account based marketing (ABM) has been published by LinkedIn. The guide also tells how businesses can utilize abm approach in their marketing processes. As explained by LinkedIn: "With a rising community of B2B marketers selecting LinkedIn as the basis of their ABM plan, we’ve observed, first-hand, some of the collective roadblocks they come across. To support more salespersons reap the profits of ABM, we’ve advanced a framework for ...

CORE ABM

MRP | November 12, 2021

MRP today unveiled the future of account-based marketing (ABM) at its highly anticipated and exclusive event Enterprise ABM: From Complexity to Clarity, Your Roadmap to Success. Together with an all-star lineup of presenters from Forrester Research, Google, AMD, and more, MRP defined the new requirements of enterprise ABM and previewed the next generation of the MRP Prelytix platform, the only predictive Account-Based Sales and Marketing platform designed for the needs of the enterprise. ...