Wavemaker

CORE ABM

Terminus | June 17, 2021

Atlanta-based Terminus is continuing its expansion into the Europe, Middle East and Africa (EMEA) market. The marketing technology company hired tech veteran Gavin Dimmock as vice president and general manager of EMEA. Gavin Dimmock will be accountable for the company's first international office opening and operations in London. Dimmock will bring innumerable opportunities to Terminus. On this new venture Gavin Dimmock, GM of EMEA at Terminus, said, “Progressive marketi...

Workato | March 16, 2020

Workato, the leading and fastest-growing enterprise automation platform, today announced that they are officially an Adobe Exchange Partner. The company's integrations with Marketo Engage, a part of Adobe Experience Cloud, will allow marketers to instantly connect Marketo Engage with thousands of applications in order to automate work, deliver intelligent marketing touches, and achieve effortless lead attribution. With Workato, companies of all sizes can quickly and easily connect Marketo En...

ABM ACCOUNTS

Adroit Market Research | February 25, 2021

The global Account-Based Marketing market report by Adroit Market Research provides insights into market shortcomings, on-demand drivers, and other variables, including investment in research and development, fluctuating production rates, and organizational difficulties. The report also gives details about mergers and acquisitions, including collaborations, partnerships, and others. Moreover, the Account-Based Marketing market research report provides a detailed overview of market...

IBM | July 31, 2020

IBM (NYSE: IBM) today announced the launch of Watson Advertising Social Targeting with Influential, a new solution that harnesses artificial intelligence (AI) to help brands identify influencers that best align with their brand values. The new solution within the Watson Advertising suite of targeting products marks an expanded collaboration with Influential, a leader in advanced social media technology. As brands shift advertising tactics in an increasingly fluid landscape, the social targeting ...