At Wavemaker, our mission is to 'make the future'. Why? Because we were created with the specific purpose of reinventing the media agency. This puts us in the unique position of truly being able to deliver next-generation solutions for our clients' challenges. Challenges such as; ‘Move us from mass marketing to precision at scale’, ‘Help us transform our media practice to drive global growth’, ‘Make us relevant for a young new generation of luxury lovers’ and ‘How do we integrate data sets to give a single customer view?’. Our 8600 people do this every day, across 90 countries worldwide, either locally or via one of our 12 multimarket hubs.

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Account Based Data

FORRESTER’S CANADA 2023 CUSTOMER EXPERIENCE INDEX: BRANDS’ CX QUALITY REACHES ITS LOWEST POINT SINCE 2016

Business Wire | June 21, 2023

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Forrester’s (Nasdaq: FORR) Canada Customer Experience Index Rankings (CX Index™) reveal that the average CX quality among Canadian brands fell for an unprecedented second year in a row as brands struggled to deliver on customer needs. Average CX scores fell in six of the nine industries surveyed, including luxury and mass market automakers, multichannel banks, credit card issuers, investment firms, and utilities. Additionally, 21% of brands saw significant drops in CX quality i...

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ABM Accounts

CONVERSICA UNVEILS CONVERSATIONAL ACCOUNT-BASED MARKETING SOLUTION TO DELIVER PERSONALIZED ENGAGEMENT AT SCALE

Conversica | November 10, 2021

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Conversica, Inc., a leader in Conversational AI solutions for enterprise revenue teams that help organizations attract, acquire and grow customers at scale, today announced new Conversational Account-Based Marketing (ABM) capabilities available through its AI Assistants. Conversica’s Conversational ABM solution combines the value of personalized human dialog with the prompt, persistent, and consistent engagement of Conversational AI, enabling sales and marketing teams to execute at scale w...

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ABM Accounts

FUSION92 ACQUIRES BIG FOOTPRINT TO BOOST GROWTH MARKETING CAPABILITIES

Fusion92 | January 06, 2023

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Fusion92, a marketing transformation company based in Chicago, has acquired Big Footprint, a search-centric digital agency based in Denver. With this purchase, Fusion92 will be able to learn more about digital marketing and SEO, which will help the company better serve its clients. Big Footprint will bring its expertise in search engine marketing to Fusion92, allowing the company to enhance its offerings in technical and on-page search engine optimization, website architecture, an...

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FOLLOZE JOINED MICROSOFT ISV CONNECT PROGRAM TO SUPPORT ACCOUNT-BASED MARKETING FOR B2B COMPANIES

Folloze | July 16, 2020

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Folloze today announced it has joined the Microsoft ISV Connect program and signed a Business Applications agreement with Microsoft. Folloze also announced the release of Folloze ABM for Microsoft Dynamics 365 to support Account-Based Marketing for B2B companies. Folloze ABM for Microsoft Dynamics 365 is a powerful solution which combines Folloze’s Personalized Marketing Platform with the growing Dynamics 365 business application platform, designed for collaborative marketing and sales go-...

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Account Based Data

FORRESTER’S CANADA 2023 CUSTOMER EXPERIENCE INDEX: BRANDS’ CX QUALITY REACHES ITS LOWEST POINT SINCE 2016

Business Wire | June 21, 2023

Forrester’s (Nasdaq: FORR) Canada Customer Experience Index Rankings (CX Index™) reveal that the average CX quality among Canadian brands fell for an unprecedented second year in a row as brands struggled to deliver on customer needs. Average CX scores fell in six of the nine industries surveyed, including luxury and mass market automakers, multichannel banks, credit card issuers, investment firms, and utilities. Additionally, 21% of brands saw significant drops in CX quality i...

Read More
news image

ABM Accounts

CONVERSICA UNVEILS CONVERSATIONAL ACCOUNT-BASED MARKETING SOLUTION TO DELIVER PERSONALIZED ENGAGEMENT AT SCALE

Conversica | November 10, 2021

Conversica, Inc., a leader in Conversational AI solutions for enterprise revenue teams that help organizations attract, acquire and grow customers at scale, today announced new Conversational Account-Based Marketing (ABM) capabilities available through its AI Assistants. Conversica’s Conversational ABM solution combines the value of personalized human dialog with the prompt, persistent, and consistent engagement of Conversational AI, enabling sales and marketing teams to execute at scale w...

Read More
news image

ABM Accounts

FUSION92 ACQUIRES BIG FOOTPRINT TO BOOST GROWTH MARKETING CAPABILITIES

Fusion92 | January 06, 2023

Fusion92, a marketing transformation company based in Chicago, has acquired Big Footprint, a search-centric digital agency based in Denver. With this purchase, Fusion92 will be able to learn more about digital marketing and SEO, which will help the company better serve its clients. Big Footprint will bring its expertise in search engine marketing to Fusion92, allowing the company to enhance its offerings in technical and on-page search engine optimization, website architecture, an...

Read More
news image

FOLLOZE JOINED MICROSOFT ISV CONNECT PROGRAM TO SUPPORT ACCOUNT-BASED MARKETING FOR B2B COMPANIES

Folloze | July 16, 2020

Folloze today announced it has joined the Microsoft ISV Connect program and signed a Business Applications agreement with Microsoft. Folloze also announced the release of Folloze ABM for Microsoft Dynamics 365 to support Account-Based Marketing for B2B companies. Folloze ABM for Microsoft Dynamics 365 is a powerful solution which combines Folloze’s Personalized Marketing Platform with the growing Dynamics 365 business application platform, designed for collaborative marketing and sales go-...

Read More

Resources

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Core ABM, Targeted Account Strategy

How to Create an ABM Strategy that Works

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C-Suite On Deck

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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us