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ACCOUNT-BASED ADVERTISING

Demandbase | November 19, 2021

Today Demandbase, the B2B go-to-market leader, breaks ground with new Audience Management Destinations for Demandbase One that bring the power of account intelligence to social advertising. B2B marketers will be able to reach account-based targets on traditionally consumer platforms, including Facebook, Instagram, Twitter, Google, YouTube, Bing, and Adobe, as well as an expanded integration with LinkedIn. This new functionality is yet another way Demandbase enables marketers to personalize the b...

LinkedIn | August 13, 2020

LinkedIn has launched new updates to its Sales Navigator solution, with the intent to provide insight and simplify activities that allow businesses to build and maintain new and existing relationships with accounts and prospects virtually. The new Sales Navigator features are designed to assist marketers to optimize their buyer interactions, positioning businesses to adopt a buyer-first approach that improves the overall effectiveness of their outreach and selling efforts....

Demand Gen Report | March 04, 2020

Demand Gen Report has unveiled the winners of its ninth annual Killer Content Awards (KCAs). Since 2012, the KCAs have spotlighted B2B brands that are pushing creative limits, embracing new storytelling methods, formats and campaign strategies, to better engage audiences through their content. The 36 winners were announced during an exclusive cocktail reception at the 2020 B2B Marketing Exchange in Scottsdale, Ariz. Garnering approximately 150 nominations, the Demand Gen Report editorial and des...

ABM ACCOUNTS

Terminus | March 01, 2021

Terminus, a startup for providing sales and marketing integrated platform through account-based marketing, has announced its funding and growth. It has closed a Series C of $90 million and the total value at present is around $400 million. According to PitchBook data, this is a huge jump in their valuation in its last round. The main reason for this hike is the huge focus on digital marketing in the last year especially due to the pandemic. Its customer record is another reason to...