WebMechanix

ABM ACCOUNTS

6Sense | April 06, 2021

6Sense, an account engagement startup, announced today the completion of a $125 million series D fundraising round led by D1 Capital Partners, valuing the firm at $2.1 billion post-money. According to 6Sense, the investment will support the company's growth and product strategies, especially in the areas of machine next-best-action prediction, data analytics, and AI-powered orchestration capability. Until engaging with sales teams, business-to-business customers are usually 57...

CORE ABM

ChatFunnels, Boston Consulting Group | May 03, 2021

The main discussion marketing streamlining organization ChatFunnels invited featured expert Boston Consulting Group (BCG) chief Scott Rhodes to talk at their spring 2021 Demand Gen Summit, which was hung on Wednesday, April 28th, 2021. Scott was joined by industry illuminator Dave Elkington, author of XANT, to talk about Account-Based Engagement, the up-and-coming generation of client commitment, and marketing. Scott Rhodes is an industry chief with 20+ long periods of involvement...

CORE ABM

Demandbase | October 21, 2020

Demandbase, the definitive leader in Account-Based Marketing (ABM), has grown at record levels through the third quarter in 2020 while achieving profitability six months ahead of plan. The company's results can be attributed to its customers' success as they increase investment in ABM programs and continue the digital transformation of their B2B marketing strategy. As the dominant ABM technology provider to large enterprises, Demandbase was strategically positioned to support global comp...

ACCOUNT BASED EXECUTION

Contentgine | February 14, 2022

Contentgine® (www.contentgine.com), the world leader in content-based marketing, announced today that it has released the first video in its groundbreaking series, called "Contentgine Content Top 5 in 15." Hosted by well-known author and content expert Robert Rose of the Content Marketing Institute, the video series consists of Rose's analysis of the top five most read content pieces in a particular product category, culled from Contentgine's vast collection of business con...