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DUN & BRADSTREET INTRODUCES NEXT GENERATION ACCOUNT BASED MARKETING PLATFORM

Dun & Bradstreet | June 16, 2020

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Dun & Bradstreet, a leading global provider of business decisioning data and analytics, unveiled today the next generation of its D&B Account Based Marketing platform. The new platform release dramatically improves how B2B marketers can attract, engage and convert their buyers with new capabilities, including built-in account-based ads and account-based engagement reporting and analytics. "B2B marketers are increasingly being asked to do more with less so they are turning to ...

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SAP ACQUIRES EMARSYS, MICROSOFT UPDATES CUSTOMER DATA PLATFORM AND MORE NEWS

SAP | October 02, 2020

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SAP has announced it has entered into an agreement to acquire Emarsys, an omnichannel customer engagement platform provider. The Emarsys software the customer engagement platform will be integrated into the SAP Customer Experience portfolio. The addition will help boost SAP's commerce offering, according to company officials, and help customers deliver omnichannel engagements in real time. The plan is to integrate the Emarsys stack into SAP S/4HANA and other experience management technology ...

Read More

ABM ACCOUNTS

CHATFUNNELS REVEALS LATANE CONANT, CMO OF 6SENSE, AND JON MILLER, CMO/CPO OF DEMANDBASE AS KEYNOTE SPEAKERS FOR THE ACCOUNT BASE ENGAGEMENT SUMMIT

ChatFunnels | August 06, 2021

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ChatFunnels, the premier conversation optimization and account engagement platform, recently confirmed that Latane Conant, CMO of 6sense, and Jon Miller, CMO and Product Officer (CPO) of Demandbase, would present a combined keynote talk at the Account-Based Engagement Summit on August 11th. The Summit is the industry's most important gathering for sales and marketing professionals to discover critical new tactics. Latané Conant, CMO of 6sense, equips marketing executive...

Read More

ACCOUNT-BASED DATA

INVADO RELEASES FULL-SERVICE DEMAND GEN SOLUTION; HIRES INDUSTRY VETERAN

Invado Solutions | September 02, 2021

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Invado Solutions, a Salesforce demand gen agency, launched a new solution that provides customers with the resources they need for demand gen strategy development, campaign creation and technical implementation. The full-service demand gen solution also provides users with assistance from Pardot consultants to help them manage data and campaigns with full-funnel reporting. "Marketing executives are hungry to learn how to leverage the power of Pardot and Salesforce to drive gr...

Read More

Dun & Bradstreet | June 16, 2020

news image

DUN & BRADSTREET INTRODUCES NEXT GENERATION ACCOUNT BASED MARKETING PLATFORM

Dun & Bradstreet, a leading global provider of business decisioning data and analytics, unveiled today the next generation of its D&B Account Based Marketing platform. The new platform release dramatically improves how B2B marketers can attract, engage and convert their buyers with new capabilities, including built-in account-based ads and account-based engagement reporting and analytics. "B2B marketers are increasingly being asked to do more with less so they are turning to ...

Read More

SAP | October 02, 2020

news image

SAP ACQUIRES EMARSYS, MICROSOFT UPDATES CUSTOMER DATA PLATFORM AND MORE NEWS

SAP has announced it has entered into an agreement to acquire Emarsys, an omnichannel customer engagement platform provider. The Emarsys software the customer engagement platform will be integrated into the SAP Customer Experience portfolio. The addition will help boost SAP's commerce offering, according to company officials, and help customers deliver omnichannel engagements in real time. The plan is to integrate the Emarsys stack into SAP S/4HANA and other experience management technology ...

Read More

ABM ACCOUNTS

ChatFunnels | August 06, 2021

news image

CHATFUNNELS REVEALS LATANE CONANT, CMO OF 6SENSE, AND JON MILLER, CMO/CPO OF DEMANDBASE AS KEYNOTE SPEAKERS FOR THE ACCOUNT BASE ENGAGEMENT SUMMIT

ChatFunnels, the premier conversation optimization and account engagement platform, recently confirmed that Latane Conant, CMO of 6sense, and Jon Miller, CMO and Product Officer (CPO) of Demandbase, would present a combined keynote talk at the Account-Based Engagement Summit on August 11th. The Summit is the industry's most important gathering for sales and marketing professionals to discover critical new tactics. Latané Conant, CMO of 6sense, equips marketing executive...

Read More

ACCOUNT-BASED DATA

Invado Solutions | September 02, 2021

news image

INVADO RELEASES FULL-SERVICE DEMAND GEN SOLUTION; HIRES INDUSTRY VETERAN

Invado Solutions, a Salesforce demand gen agency, launched a new solution that provides customers with the resources they need for demand gen strategy development, campaign creation and technical implementation. The full-service demand gen solution also provides users with assistance from Pardot consultants to help them manage data and campaigns with full-funnel reporting. "Marketing executives are hungry to learn how to leverage the power of Pardot and Salesforce to drive gr...

Read More