WELCOME TO The ACCOUNT BASED MARKETING REPORT
Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...
Dun & Bradstreet | June 16, 2020
Dun & Bradstreet, a leading global provider of business decisioning data and analytics, unveiled today the next generation of its D&B Account Based Marketing platform. The new platform release dramatically improves how B2B marketers can attract, engage and convert their buyers with new capabilities, including built-in account-based ads and account-based engagement reporting and analytics.
"B2B marketers are increasingly being asked to do more with less so they are turning to ...
SAP | October 02, 2020
SAP has announced it has entered into an agreement to acquire Emarsys, an omnichannel customer engagement platform provider. The Emarsys software the customer engagement platform will be integrated into the SAP Customer Experience portfolio. The addition will help boost SAP's commerce offering, according to company officials, and help customers deliver omnichannel engagements in real time. The plan is to integrate the Emarsys stack into SAP S/4HANA and other experience management technology ...
ChatFunnels | August 06, 2021
ChatFunnels, the premier conversation optimization and account engagement platform, recently confirmed that Latane Conant, CMO of 6sense, and Jon Miller, CMO and Product Officer (CPO) of Demandbase, would present a combined keynote talk at the Account-Based Engagement Summit on August 11th. The Summit is the industry's most important gathering for sales and marketing professionals to discover critical new tactics.
Latané Conant, CMO of 6sense, equips marketing executive...
Invado Solutions | September 02, 2021
Invado Solutions, a Salesforce demand gen agency, launched a new solution that provides customers with the resources they need for demand gen strategy development, campaign creation and technical implementation. The full-service demand gen solution also provides users with assistance from Pardot consultants to help them manage data and campaigns with full-funnel reporting.
"Marketing executives are hungry to learn how to leverage the power of Pardot and Salesforce to drive gr...
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