World Pharma Today

ACCOUNT BASED DATA

RollWorks | July 28, 2022

Account-based marketing platform RollWorks, a division of NextRoll, today announced the launch of Journey Events for Salesforce to help marketing and sales teams visualize how their activities drive account progression and turn data into actionable insights. This integration builds on RollWorks' breadth of capabilities to empower B2B sales teams—earlier this month, the company launched RollWorks Journey Events for HubSpot, which brings the power of buyer journey stage data directly wit...

ACCOUNT BASED DATA

AdCombo | November 08, 2022

Relationships between companies play a huge role. Various collaborations, joint promotions, access to exclusive products, promo codes, and other unique suggestions open new opportunities for a company. Firstly, the number of customers will increase. Users like to get all the benefits in one place. It's convenient. Secondly, the company's significance in the niche increases. Based on psychology, users trust companies that work with established brands more. Th...

CORE ABM

PR Newswire | May 12, 2023

MRP, a leading provider of account-based technology and solutions, today announced Christopher Rack's appointment as its Chief Executive Officer (CEO). Chris will report directly to Seamus Keating, CEO of publicly-listed parent company FD Technologies. Chris joins MRP with 16 years of B2B sales and marketing technology experience, leading teams in high-growth organizations and helping clients successfully navigate complex and constantly changing business environments. Chris ...

ABM ACCOUNTS

Optimizely | October 11, 2022

Optimizely, the leading digital experience platform (DXP) provider enabling Boundless Digital Invention, has wrapped its annual Opticon event. Opticon brought together and connected leaders of technology, media, business, and brands for conversations on the rapid evolutions and innovations shaping marketing and the future of digital experiences. Optimizely welcomed nearly 900 attendees from industry-leading brands, as well as customers, media, analysts, and more across 45 sessions...