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ZoomInfo | November 06, 2020
ZoomInfo has acquired B2B firmographics data & sales intelligence software EverString to enhance its database and help enterprise companies target customers, define their ICPs, leverage keywords to increase win-rates and focus on their go-to-market strategies. The acquisition involves integrating EverString’s network of parent account linkages, website redirects, aliases and more into ZoomInfo’s data platform, providing users with access to firmographic data that increases market...
MRP Prelytix | February 18, 2020
MRP Prelytix, the only enterprise-class predictive ABM platform, today announced the launch of MRP Prelytix version 2.5, the latest upgrade to the industry leading predictive analytics and account-based marketing platform. Recently cited as the leading ABM platform in Ovum’s ABM Market Radar Report, MRP Prelytix 2.5 delivers a single customer view with unified online and offline account intelligence, allowing customers to ingest a variety of data sources, organize the intelligence by relev...
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Demandbase | March 28, 2022
On March 24, Demandbase announced that it was recognized as a ‘Leader’ in 39 G2 Spring 2022 categories, including 28 G2 Grids. The G2 Grid reports are based on real user ratings and present the solutions that have satisfied customers the most and have the largest market presence. Demandbase also clinched the top spot in the Enterprise Grid Report for Account-Based Analytics and Account-based Attribution. It was named a leader in the Account Data Management, Demand Side Platform (DSP)...
LeanData | September 17, 2022
LeanData, the modern revenue orchestration platform for today's growth leaders, today announced winners of the 2022 OpsStars Awards, the industry's first awards program designed to celebrate operations leaders forging new paths to revenue growth in B2B. Now in its fourth year, the OpsStars Awards recognize the strategic contribution, innovation and impact of revenue leaders within the global operations community. "Operations has always been the backbone ...
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