Wyse Advertising

wyseadv.com

Wyse Advertising is one of Ohio's largest independent full-service agencies. Wyse has a proven track record for building national consumer brands. With Wyse, Smucker's and Applebee's grew to No. 1; Sherwin-Williams Stores become the No. 1 paint store in America; and PURELL doubled its marketshare. Integrated divisions target and motivate fragmented audiences and include interactive, direct marketing, content marketing, media buying/planning and brand planning. Wyse's Planning Group, unlike at most agencies, is not limited to understanding consumer voice and is staffed by a team of experienced brand strategists and researchers who provide: Full-fledged corporate planning and marketing decision support; go-to-market strategies based on effective brand positioning; in-depth analyses of marketing situations and competitive landscapes; and salient market segmentation.

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us

Events

Related News

Account Based Data

IDG COMMUNICATIONS ACQUIRES SELLING SIMPLIFIED TO BECOME ONE OF THE LARGEST PROVIDERS OF B2B TECH LEADS GLOBALLY

IDG Communications, Selling Simplified | February 11, 2022

news image

IDG Communications, Inc. (IDG) today announced that it has acquired Selling Simplified, a versatile Marketing-as-a-Service (MaaS) platform that provides lead generation products, data services and analytics. In the last few years, IDG has evolved its network of editorial brands to include an integrated marketing and lead generation technology platform. The acquisition of Selling Simplified allows IDG to add contact and account level AI powered lead generation capabilities to its e...

Read More

Buyer Intent Data

FORRESTER’S 2023 SURVEY REVEALS KEY FACTORS PROTRACTING BUYING CYCLES

Forrester | October 09, 2023

news image

As per Forrester’s recent report, 'The State Of Business Buying, 2023', it's revealed that buyers worldwide are highly price-sensitive as they encounter macroeconomic challenges. Over a third of B2B buyers in North America and Europe, and more than a quarter in Asia Pacific, prioritize price. The purchasing process has become increasingly intricate, leading to delays. To aid faster decis...

Read More

Account Based Execution

CONTENTGINE UNVEILS GROUNDBREAKING CONTENT INDICATION PLATFORM ENABLING MARKETERS TO GAIN NEW INSIGHTS INTO B2B INTENT AND CONTENT ENGAGEMENT

Contentgine | February 21, 2022

news image

Contentgine® (www.contentgine.com), the world leader in content-based marketing, today unveiled its Content Indication Platform, also known as "CIP," for use by business-to-business (B2B) marketing and sales teams across 120 major product categories. The online SaaS platform provides access to Contentgine's proprietary and 100% first-party account intent and categorical content insights that allow for expansion and prioritization of target account lists and content consumption ...

Read More

ABM Accounts

DEMANDBASE RANKS HIGH ON 40 OF G2’S SUMMER GRID REPORTS

Demandbase | June 24, 2022

news image

On June 22, Demandbase announced it earned the top ranking across 40 of G2’s Summer Grids. It was named a leader in 34 areas, a high performer in 6, and took the number 1 spot in 3 areas. The G2 Grid Reports are formulated based on real user ratings and highlight the solutions with the most satisfied customers and the largest market presence. "We are so proud to earn high rankings in 40 of G2's Summer Grids," says Jon Miller, chief marketing offic...

Read More
news image

Account Based Data

IDG COMMUNICATIONS ACQUIRES SELLING SIMPLIFIED TO BECOME ONE OF THE LARGEST PROVIDERS OF B2B TECH LEADS GLOBALLY

IDG Communications, Selling Simplified | February 11, 2022

IDG Communications, Inc. (IDG) today announced that it has acquired Selling Simplified, a versatile Marketing-as-a-Service (MaaS) platform that provides lead generation products, data services and analytics. In the last few years, IDG has evolved its network of editorial brands to include an integrated marketing and lead generation technology platform. The acquisition of Selling Simplified allows IDG to add contact and account level AI powered lead generation capabilities to its e...

Read More
news image

Buyer Intent Data

FORRESTER’S 2023 SURVEY REVEALS KEY FACTORS PROTRACTING BUYING CYCLES

Forrester | October 09, 2023

As per Forrester’s recent report, 'The State Of Business Buying, 2023', it's revealed that buyers worldwide are highly price-sensitive as they encounter macroeconomic challenges. Over a third of B2B buyers in North America and Europe, and more than a quarter in Asia Pacific, prioritize price. The purchasing process has become increasingly intricate, leading to delays. To aid faster decis...

Read More
news image

Account Based Execution

CONTENTGINE UNVEILS GROUNDBREAKING CONTENT INDICATION PLATFORM ENABLING MARKETERS TO GAIN NEW INSIGHTS INTO B2B INTENT AND CONTENT ENGAGEMENT

Contentgine | February 21, 2022

Contentgine® (www.contentgine.com), the world leader in content-based marketing, today unveiled its Content Indication Platform, also known as "CIP," for use by business-to-business (B2B) marketing and sales teams across 120 major product categories. The online SaaS platform provides access to Contentgine's proprietary and 100% first-party account intent and categorical content insights that allow for expansion and prioritization of target account lists and content consumption ...

Read More
news image

ABM Accounts

DEMANDBASE RANKS HIGH ON 40 OF G2’S SUMMER GRID REPORTS

Demandbase | June 24, 2022

On June 22, Demandbase announced it earned the top ranking across 40 of G2’s Summer Grids. It was named a leader in 34 areas, a high performer in 6, and took the number 1 spot in 3 areas. The G2 Grid Reports are formulated based on real user ratings and highlight the solutions with the most satisfied customers and the largest market presence. "We are so proud to earn high rankings in 40 of G2's Summer Grids," says Jon Miller, chief marketing offic...

Read More

Resources

Events

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us