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Account Based Data
IDG Communications, Selling Simplified | February 11, 2022
IDG Communications, Inc. (IDG) today announced that it has acquired Selling Simplified, a versatile Marketing-as-a-Service (MaaS) platform that provides lead generation products, data services and analytics. In the last few years, IDG has evolved its network of editorial brands to include an integrated marketing and lead generation technology platform. The acquisition of Selling Simplified allows IDG to add contact and account level AI powered lead generation capabilities to its e...
Buyer Intent Data
Forrester | October 09, 2023
As per Forrester’s recent report, 'The State Of Business Buying, 2023', it's revealed that buyers worldwide are highly price-sensitive as they encounter macroeconomic challenges. Over a third of B2B buyers in North America and Europe, and more than a quarter in Asia Pacific, prioritize price. The purchasing process has become increasingly intricate, leading to delays. To aid faster decis...
Account Based Execution
Contentgine | February 21, 2022
Contentgine® (www.contentgine.com), the world leader in content-based marketing, today unveiled its Content Indication Platform, also known as "CIP," for use by business-to-business (B2B) marketing and sales teams across 120 major product categories. The online SaaS platform provides access to Contentgine's proprietary and 100% first-party account intent and categorical content insights that allow for expansion and prioritization of target account lists and content consumption ...
ABM Accounts
Demandbase | June 24, 2022
On June 22, Demandbase announced it earned the top ranking across 40 of G2’s Summer Grids. It was named a leader in 34 areas, a high performer in 6, and took the number 1 spot in 3 areas. The G2 Grid Reports are formulated based on real user ratings and highlight the solutions with the most satisfied customers and the largest market presence. "We are so proud to earn high rankings in 40 of G2's Summer Grids," says Jon Miller, chief marketing offic...
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