Digitally Native and Direct-to-Consumer Brands Take to the Streets
This report looks at online and offline visit data to analyze why digital businesses are investing in brick-and-mortar stores and what can be learned from their success
The pandemic accelerated an e-commerce boom that had been a long time in the making. Digitally Native Brands (DNBs) – brands that first launch online as well as Direct-to-Consumer Companies (DTCs) – those that sell primarily through direct channels – thrived in this environment.
E-commerce has grown significantly in recent decades as a highly appealing channel for retailers – and for good reason. Opening an online store is relatively easy and allows brands to potentially reach billions of customers instantaneously.