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ABM SALES AND MARKETING ALIGNMENT

November 04-04, 2019
London, UK (United Kingdom)
High levels of effective collaboration and cooperation between sales and marketing are critial for your account-based marketing programmes to succeed. And it's not just about your ABM. According to IDC, more than 10% of business revenue is lost due to poor sales and marketing alignment. This masterclass will help you and your marketing team develop an effective, water-tight strategy for collaborating, communicating and working with sales to make your ABM programme a success.