B2B Committee: Sales and Marketing Alignment

Over four stages, The Global ABM Conference brings you a carefully curated, high-calibre agenda, designed to enable you to pinpoint the areas and aspects of your marketing needs. You’ll leave holding the keys to ABM success, with actionable insight to transform your strategy no matter where you are in your journey.

It's Time to Supercharge Your Strategic Client Growth! For nearly 30 years, Marketing Vision has been the leading conference for B2B marketers seeking new insights, connecting with peers, and leaving with actionable takeaways. We have a sterling line-up of experts and thought leaders, engaging workshops, enlightening discussions, and invaluable networking opportunities that make this year's Marketing Vision a not-to-be-missed event to help you propel your growth to new heights. Discover how to amplify your client focus, navigate complex buying cycles, and align stakeholders to unlock new dimensions of success.

Great B2B marketing depends on a great B2B marketing team –that much is obvious. But with lingering post-Covid uncertainties around working practices and patterns, the ongoing cost of living crisis and escalating AI-induced uncertainty, leadership has never been harder for marketing directors and CMOs. So what does it take to run an outstanding B2B marketing team? That’s what we’ll explore in this session, with the help of some B2B Marketing Awards-winning marketers, who are at the top of their game. We’ll discuss: Which organizational structure or structures work best for great teams? How do internal teams collaborate most effectively with agencies or external contributors? How do you motivate individuals and collectives at a time of transition? How do get individuals to collaborate in and proactively drive innovation or transformation? How do you ensure a great culture? How enable individuals to thrive and be fulfilled?

This isn't your run-of-the-mill conference. It's a game-changer, tailor-made for AEC firms. It's a first-of-kind conference that will bring together AEC marketing principals and marketing industry experts to dive headfirst into everything digital—AI, proposal automation, SEO, SEM, Google Display, media buying, video, podcasting, you name it. If it's online and can boost your company's 3Rs—Reputation, Relationships, and Revenue—it's on our agenda.