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B2B MARKETING IGNITE LONDON 2020

June 23-23, 2020
London, UK (United Kingdom)
SHARESHARESHARE
The scalability of Account-Based Marketing (ABM) means you can practice this strategy on a budget of nearly any size. The key tenet of ABM espouses narrowing focus to market more effectively to target accounts, which means you can weave it into your marketing efforts even with a relatively small budget and see the positive return on investment. Then with experience (and growing confidence!), you can optimize and establish a cohesive strategy, set measurable goals appropriate to your budget, and grow the footprint of your ABM efforts.