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CRANFIELD KEY ACCOUNT MANAGEMENT BEST PRACTICE FORUM: WHEN KAM MET ABM

November 21-21, 2019
Bedford, UK (United Kingdom)
Have you been wondering how your ABM program might be able to help with the big challenges facing key account managers in your business today? Are you interested in finding out more about how ABM-ers and KAMs combine to accelerate growth? How ABM and KAM processes align? How you can collaborate to maximize your chances of success? ITSMA is partnering with Cranfield University School of Management to explore the alignment between ABM and KAM, working with members of ITSMA’s ABM Council and membership community, and with Cranfield’s Key Account Management club.