May 21-22, 2019
Napa, USA (United States of America)
The rise of the 4th Industrial Revolution is changing the way people work, live, and play and it’s pushing and pulling all of our organizations to become more agile, data driven, technology enabled and, above all, more digital. This year’s forum will feature new ITSMA research, marketing leader case studies, thought leader panels, topical breakouts, and interactive peer discussion surrounding new and existing approaches to strengthening marketing’s role in driving business growth. Key topics covered will include the road to digital marketing transformation; the role of data analytics in driving growth; AI and the martech landscape; scaling and optimizing Account-Based Marketing programs; improving executive engagement with content and collaboration, and; measuring and communicating what matters to improve marketing performance and perception.