November 13-15, 2023 | USA
It's Time to Supercharge Your Strategic Client Growth!
For nearly 30 years, Marketing Vision has been the leading conference for B2B marketers seeking new insights, connecting with peers, and leaving with actionable takeaways.
We have a sterling line-up of experts and thought leaders, engaging workshops, enlightening discussions, and invaluable networking opportunities that make this year's Marketing Vision a not-to-be-missed event to help you propel your growth to new heights. Discover how to amplify your client focus, navigate complex buying cycles, and align stakeholders to unlock new dimensions of success.
October 18, 2023 | UK
Join our exclusive dinner for Marketing Leaders & Martech/Marketing Ops specialists at the top of their game.
We're inviting 40 senior-level marketers to join us for an evening of great company, exceptionally good conversation and quality nosh the night before AntiCon Global.
Join us there to discuss the strategies, technologies and leadership techniques that CMOs and marketing leaders are utilising to transform their marketing department into revenue generating machines.
February 28-29, 2024 | USA
This isn't your run-of-the-mill conference. It's a game-changer, tailor-made for AEC firms. It's a first-of-kind conference that will bring together AEC marketing principals and marketing industry experts to dive headfirst into everything digital—AI, proposal automation, SEO, SEM, Google Display, media buying, video, podcasting, you name it. If it's online and can boost your company's 3Rs—Reputation, Relationships, and Revenue—it's on our agenda.
March 14, 2024 | USA
Are you confident that account-based marketing is the right strategy for your organization, but don’t know how to get started? Are you looking for actionable advice and a concrete plan that doesn’t require investing thousands of dollars in software out of the gate? If so, this workshop is for you.
Agenda:
What is ABM? A clear and concise definition
Making the case for ABM at your organization
The difference between demand generation and ABM
Target account identification
Three different types of ABM and how to pick the right one for you
The pipeline approach to sustainable ABM programs
Persona definition and the role personas play in a successful ABM program
Stage and play definition
Account disposition and nurturing
Sales outreach structure
Mapping messaging, content and channels to the buyers’ journey
Measuring success and applying continuous improvement