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180byTwo Included in Forrester’s Now Tech: B2B Marketing Data Providers, Q1 2021 Report

Bhushan Salkar | January 25, 2021

180byTwo Included in Forrester’s Now Tech: B2B Marketing Data Providers, Q1 2021 Report
Driving Account-Based Marketing Technology and Audience Solutions organization, 180byTwo, which is claimed by MeritDirect, declared today that it has been remembered for Forrester's Now Tech: B2B Marketing Data Providers, Q1 2021 report.

For the report, Forrester Principal Analyst Steven Casey analyzed 36 data providers based on size, functionality, geography, and vertical market center. The outcome is an itemized report that fills in as an asset for B2B marketers to comprehend the worth that they can anticipate from B2B data providers and select as indicated by business needs.

“We are excited to be recognized in Forrester’s recent report and for having the opportunity to provide information to the Forrester analysts,” said Eric Shaffer, Chief Product Officer at 180byTwo. “We believe being included is a testament of our commitment to the industry and our clients, providing them with a suite of predictive data and technology solutions which they can leverage across activation channels.”

Rob Sanchez, CEO of MeritDirect, commented, “We are committed to providing the highest quality B2B data in the marketplace to complement our existing account-based marketing, predictive analytics and digital data offerings.” He added, “To be included in this report validates for us that we are delivering to our B2B customers the value, solutions, and services that the industry needs and wants.”

180byTwo conveys solutions to meet the developing requirements of B2B marketers hoping to streamline data work processes and unify their technology stacks. The organization settles for these necessities with their Unifi stage, the primary start to finish personality goal, and data initiation stage for account-based marketing. The stage empowers B2B and Account-Based Marketers to consistently execute and quantify marketing programs across marketing channels.

180byTwo was procured by MeritDirect, in November 2020 as a component of an essential activity as they proceed to extend and improve their Digital and Account-Based Marketing contributions. The procurement of 180byTwo was MeritDirect's second securing in 2020, trailed by the prior obtaining of Compass Data Solutions in January.

About 180byTwo:

180byTwo, based in Clearwater, FL is an industry-leading Business-to-Business and Account-Based Marketing solutions provider. Savvy B2B brands and progressive marketers worldwide use 180byTwo to drive their strategy and maximize marketing ROI. 180byTwo's suite of Artificial Intelligence-powered Data and Software solutions provide marketers with the tools and expertise needed to orchestrate omni-channel programs seamlessly.

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Thad Kahlow discusses combining the science and art of big data. Topics covered include: closing the loop and tracking awareness, engagement measuring, conversions to sale, deep-channel optimization, which data to use for customer segmentation, personalized messaging, and media targeting.


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