BUYER INTENT DATA

6sense Acquires Slintel To Enhance Intent Analysis Capabilities

6sense, Slintel | October 11, 2021

6sense, an account engagement platform, acquired technographic data provider Slintel to build a complete go-to-market (GTM) platform that helps users drive predictable revenue through meaningful data insights.

The acquisition will leverage Slintel’s technographic and sales signals to add a secondary layer to 6sense’s AI and machine learning capabilities. This will provide 6sense users with new intent data insights to segment accounts more accurately, prioritize accounts with high intent for nurture campaigns and deliver more personalized messages.

“The acquisition of Slintel further propels our powerful AI-driven predictive capabilities, giving our customers rocket fuel to accelerate sales velocity and predictable revenue growth,” said Jason Zintak, CEO of 6sense


This announcement follows 6sense’s acquisition of Fortella and the expansion of its partnership with Bombora to supply users with Bombora’s Company Surge Intent data and AI-driven insights to inform their predictive models. This is part of 6sense’s commitment to the “RevTech Revolution,” which includes enhancing its platform’s data prediction and orchestration capabilities to help marketers achieve repeatable growth at scale.

“The acquisition of Slintel further propels our powerful AI-driven predictive capabilities, giving our customers rocket fuel to accelerate sales velocity and predictable revenue growth,” said Jason Zintak, CEO of 6sense, in statement. “From posting record-breaking revenue and team growth, the recent acquisition of Fortella and now bringing Slintel onboard, we continue to deliver on our promise to transform the B2B buying and selling experience and lead the ‘RevTech Revolution.’”

Spotlight

Account-Based Marketing has officially taken off. However, ABM involves more than simply executing account-focused campaigns. B2B marketers are now responsible for identifying the companies that are likely to buy, as well as delivering the right individual buyers from within those accounts.

Spotlight

Account-Based Marketing has officially taken off. However, ABM involves more than simply executing account-focused campaigns. B2B marketers are now responsible for identifying the companies that are likely to buy, as well as delivering the right individual buyers from within those accounts.

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