ABM Market Vendors are prophesied to explore new industries 2028 : AdDaptive Intelligence, Act-On Software, 6Sense, InsideView, and Demandbase

openPR | April 09, 2019

ABM Market Vendors are prophesied to explore new industries 2028 : AdDaptive Intelligence, Act-On Software, 6Sense, InsideView, and Demandbase
The global account-based marketing (ABM) market is prognosticated to ride on certain positive factors such as improved customer lifetime value to increase its growth. Vendors operating in the global ABM market could bank on the rise of social advertising and social media and need to concentrate on the right audience. However, inaccuracies in datasets and reluctance to move beyond conventional sales practices are foreseen to hamper the demand in the global ABM market. On the other hand, data collection and GDPR practices and difficulties in selecting the right ABM tools could be among certain other challenges of the global ABM market. Nevertheless, increasing impact of big data analytics and AI on ABM is expected to set the tone for significant growth in the global ABM market. Furthermore, rising adoption of cloud-based solutions could create a whole lot of demand in the global ABM market. There are various types of ABM techniques used by organizations across the world: programmatic ABM, ABM Lite, and strategic ABM. Among these, the global ABM market could witness the dominance of strategic ABM in terms of growth. Its quicker growth in the global ABM market could be attributed to the rising need to mainly focus on target individuals and larger accounts directly in the organization. Among end-use industries, IT and telecom is anticipated to show rapid progress in the global ABM market. This could be due to the rising need to provide improved IT-enabled solutions and services to customers and generation of large volumes of data owing to rising number of subscribers. The government and public sector could show faster growth in the global ABM market. This could be due to civil and government service agencies focusing on the improvement of customer satisfaction through customer-centric strategies with the adoption of appropriate ABM tools.

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