Momentum, ITSMA | July 12, 2022
One year since joining forces to create the industry's leading growth consultancy, Momentum and ITSMA celebrate record success, the launch of a new community platform for B2B marketers and client wins.
July 1st marks one year since account-based marketing pioneers Momentum acquired Boston-based research, advisory, and training firm ITSMA, to deepen the group's specialism.
Over the last 12 months, the consulting powerhouse has strengthened its service portfolio, expanded the team and invested in its learning and membership services for clients.
"Since our acquisition of ITSMA, we've doubled down on our capabilities and developed a proposition that is unmatched in our industry," said Alisha Lyndon, founder and CEO of Momentum.
"Since our acquisition of ITSMA, we've doubled down on our capabilities and developed a proposition that is unmatched in our industry," said Alisha Lyndon, founder and CEO of Momentum. "Our global team is now organised around three main drivers of revenue growth: shaping strategies, enabling sales & marketing teams and driving effective customer collaboration. This means we're able to help our customers accelerate their own revenue growth."
The group continues to deepen its specialisms to help clients across their revenue growth journey with the addition of a number of marketing advisory services and integrated its research divisions to enable client sales and marketing teams, and enhance go-to-market strategies with deep competitor, market, and customer research. "We've listened to our community and invested considerable resources to analyze the global 2,000, Our services allow us to build best practices to share this knowledge with our customers, and drive incredible impact." Lyndon added.
Momentum also recently announced the launch of the Growth Hub, a dynamic community of marketing professionals that builds on ITSMA's 25-year heritage and loyal membership community.
The Growth Hub is designed to provide marketing professionals the tools and knowledge to make marketing the driving force behind their business's growth. The offering is also designed to enhance the personal and leadership skills of its members through events, peer-to-peer learning, certifications, and thought leadership.
As a result of these developments, membership is at an all-time high, approaching 100 global organization members including Ricoh, Google, and Salesforce joining the ranks. "The success we've seen over the last year is a testament to the strength and expertise of our collective team," said Dave Munn, Chief Community Officer and President of ITSMA.
Over 20 members of Momentum's consulting team recently completed the ITSMA ABM Certification – the same qualification it delivers to the market. In the coming months, Momentum is also investing in its learning and development offering to digitize learning pathways and expand its certification content.
"We believe that there's a better way to do consultancy, and we are building it," Dave Munn, Chief Community Officer and President of ITSMA. "Our customized consulting and research services are focused on helping develop growth strategies, our learning programs are transforming organizations through best practices and experiential learning. And our Growth Hub membership together with our global events are enabling peer-driven communities of growth-focused executives to continually push each other to innovate and execute."
Momentum has recently been awarded Flexa Top 100 status for the extraordinary level of flexibility adding to its Best Companies to Work for 2021 status.
Madison Logic | July 13, 2022
Madison Logic, the leading global digital Account Based Marketing (ABM) platform, today announced that it received top recognition across multiple categories in the G2 Summer 2022 Grid®. In addition to being voted a Leader in Marketing Account Intelligence for the fifth consecutive quarter, customers also recognized the company for its high user adoption and easy setup.
The G2 Summer Grid was calculated based on customer satisfaction and market presence within a product category. The recognition validates the impact marketers gain from leveraging ML Insights, a combined data set that provides global enterprise B2B marketers with a holistic view of companies demonstrating the highest propensity to purchase. This more streamlined and data-backed approach enables them to identify and prioritize their target accounts, activate data-driven programs globally across the primary channels Revenue Marketers rely on, and measure the direct impact on pipeline and business growth. When prioritizing accounts to engage using ML Insights, marketers improve ROI and drive higher conversion rates. On average, sales and marketing teams see a 17% increase in pipeline volume, 33% lift in pipeline value, and 25% faster pipeline velocity with Madison Logic over other accounts.
“We’re extremely proud of the newly released G2 ratings since it directly reflects how customers feel about the value and efficiency of our ABM platform,” said Tom O’Regan, CEO of Madison Logic.
“We’re extremely proud of the newly released G2 ratings since it directly reflects how customers feel about the value and efficiency of our ABM platform,” said Tom O’Regan, CEO of Madison Logic. "Every successful account-based strategy begins with leveraging data to prioritize and engage the right accounts across multiple channels. Our customers know they will see consistent results working with us and continuously renew their contracts because they trust us to help them seamlessly activate a unified multi-channel strategy to accelerate the sales cycle.”
In addition to being named a Leader for “Marketing Account Intelligence” in the Summer 2022 Grid, Madison Logic was also identified for:
Highest User Adoption (Account-Based Advertising, Overall)
Easiest Setup (Account-Based Advertising, Mid-Market)
Highest User Adoption (Marketing Account Intelligence, Overall)
Easiest Doing Business With (Marketing Account Intelligence, Enterprise)
Easiest Setup (Account Data Management, Mid-Market)
According to G2, Marketing Account Intelligence software compiles insightful prospect data to help marketers develop a list of accounts that fit a user’s ideal customer profile. Marketing account intelligence systems are implemented to combat the inefficiencies of the traditional “spray and pray” marketing approach. By deploying this software, marketing organizations can maximize efforts on accounts that have a high likelihood of converting to customers while minimizing time and money spent on prospects with a low probability of converting. These tools also assist sales teams by providing incisive information such as a prospect’s role within the company hierarchy or a prospect’s company segment. This software is used primarily by sales and marketing teams to gain a greater understanding of target and current accounts.
G2 is the world's largest and most trusted peer-to-peer business solutions review platform. Its Summer 2022 Grid Reports are based on a unique algorithm that calculates customer satisfaction and market presence scores in real time. Madison Logic’s high customer rankings build on the positive momentum of other recent industry recognition and the latest release of its Journey Acceleration integration with LinkedIn ads. By leveraging ML Insights to prioritize and engage accounts globally across multiple channels, marketers can now seamlessly activate a unified multi-channel strategy to accelerate the sales cycle from within the ML Platform.
To learn more about what customers have to say about Madison Logic and contribute to its reviews, visit the Madison Logic G2 review page.
About Madison Logic
The ML Platform, a global multi-channel ABM activation and measurement platform, enables enterprise organizations to leverage a proprietary combined data set to identify the accounts most likely to purchase, accelerate the customer journey, and shorten sales cycles to positively impact ROI. Madison Logic empowers B2B marketers to convert their best accounts faster by finding and engaging with the most influential individuals throughout the buyer's journey. Visit madisonlogic.com for more information.
Demandbase | July 20, 2022
Demandbase, the Smarter GTM™ company for B2B brands, today announces the market's first unified sales intelligence and account engagement platform that's directly integrated into CRM where sellers spend most of their time. Built to deliver true Account Intelligence in a single view, this new integrated capability brings together first-party and behavioral data from Demandbase ABX Cloud and third-party data (firmographics, technographics, contact data, and news & social insights) from Demandbase Sales Intelligence Cloud. Doing so gives B2B sellers access to all the information they need to spot and close larger deals faster. This first of its kind application guides sales teams to know where and when to engage with the right accounts and decision-makers, leading to higher win rates, shorter sales cycles, and bigger deals — boosting CRM adoption in the process.
"Having all the account intelligence we need for sales in a single view is a game changer," said Vikram Nair, Director and Global Head of Strategic Alliances at Equilar. "Our sellers love the behavioral and journey stage insights they have today in ABX Cloud. And they rely on the third-party data from Sales Intelligence Cloud to round out their understanding of their prospects so they can tailor their messages and find warm connections. But the holy grail of sales is to give sellers more selling time and Demandbase has accomplished that with this new unified experience.
By providing engagement data, company data, people data, and more, directly within CRM, the new release allows users to rely on one source of insight into their accounts, saving them time while supercharging sales motions. It further enables a view into historical timelines of all activities, product and competitor intent, persona-based engagement heatmaps, and more. It gives users deeper visibility into every account's potential and where they are in the buyer journey, driving sales folks to engage prospect accounts with greater relevance, while boosting productivity and revenue. With this unified UI, customers can consolidate their tech stack, replacing ABM, sales intelligence, advertising, and other vendors with Demandbase One, the Smarter Go-To-Market™ solution.
"The beauty of this unified sales UI is that all the data a salesperson needs is readily accessible, right in the CRM where they're already working. It's revolutionary for sales teams," says Allison Metcalfe, chief revenue officer at Demandbase.
"The beauty of this unified sales UI is that all the data a salesperson needs is readily accessible, right in the CRM where they're already working. It's revolutionary for sales teams," says Allison Metcalfe, chief revenue officer at Demandbase. "No more toggling between systems or wasting time in generic outreach that doesn't drive sales. Instead, they'll have deeper insights and greater visibility into prospective deals, gaining knowledge about what buyers are doing around the web, what they engage with, who to contact (and how), and what the most relevant messaging is. The actionability, productivity, and efficacy of such functionality is practically limitless."
To learn more about the new unified sales UI and to see it in action, please visit https://www.demandbase.com/solutions/abx-cloud/engagement-platform/account-based-sales/.
Demandbase is Smarter GTM™ for B2B brands. We help marketing and sales teams spot the juiciest opportunities earlier and progress them faster by injecting Account Intelligence into every step of the buyer journey and orchestrating every action. For more information about Demandbase, visit www.demandbase.com.