ABM ACCOUNTS

Account-based Marketing Software Market to Grow by 2021 Exponentially

Research and Markets | June 24, 2021

Amid the COVID-19 catastrophe, the global market for Account-based Marketing assessed at US$749.4 Million in the year 2020 and is predictable to reach US$1.6 Billion by 2027, as it is mounting at 11.6% CAGR over the period 2020-2027.

ABM software offers tools to automate and decrease the extensive process of recognizing prospects and delivering the right ones to develop proper accounts. The software allows users to create highly qualified leads, craft personalized buying journeys, surge customer lifetime value, and build additional opportunities for in-pipeline accounts. Apart from this, it enables users to combine prospect data with real-time customer experience technologies to facilitate an account-based marketing strategy. Thus, in this way, organizations can easily align sales and marketing teams toward their goals. The tools can obtain new accounts, support existing and promising accounts, and grow enterprise accounts.

However, the implementation of account-based marketing tools requires an extensive investment of resources and time. This factor is expected to ignite the market during the forecast period. Vendors need to choose the proper accounts to target and create the right content to nurture such accounts. These solutions enable sales and marketing alignment. When both teams are dedicated on the account level, it is easy to coordinate their qualification standards, messaging, and reporting practices.

Spotlight

In an interview with Demand Gen Report’s Andrew Gaffney, Vidyard CMO Tyler Lessard talks about how his company began targeting its top accounts to create account-based relationships using engaging video, personalization and a variety of other tactics and channels. Lessard also highlights the success Vidyard has seen with its ABM program thanks to healthy alignment between marketing and sales and relevant (and contextual) content.

Spotlight

In an interview with Demand Gen Report’s Andrew Gaffney, Vidyard CMO Tyler Lessard talks about how his company began targeting its top accounts to create account-based relationships using engaging video, personalization and a variety of other tactics and channels. Lessard also highlights the success Vidyard has seen with its ABM program thanks to healthy alignment between marketing and sales and relevant (and contextual) content.

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Outreach expands its leadership team with the appointment of Melton Littlepage as Chief Marketing Officer

Outreach | August 04, 2021

Outreach, the fastest-growing provider of sales analytics and engagement platforms, announced today the appointment of Melton Littlepage as chief marketing officer. Littlepage now manages the worldwide marketing strategy team, which includes product, brand, demand generation, communications, and technology alliances, in order to push business and extend Outreach's category leadership. Littlepage is a seasoned software marketing manager with a solid track record of driving business SaaS growth through innovation, creativity, and growth acceleration. He comes to Outreach from Tenable, where he was the marketing director for one of the most respected and creative cybersecurity firms. Littlepage previously worked as the senior vice president of marketing at New Relic and as the chief marketing officer of Schoology, the edtech pioneer acquired by PowerSchool. Prior to that, he spent more than a decade in a series of marketing leadership roles at Concur, a multibillion-dollar B2B SaaS company. Littlepage is an experienced software marketing manager with a proven track record of accelerating business SaaS innovation and growth, creativity, & growth acceleration. He joins Outreach from Tenable, where he was the director of marketing for one of the most reputable and innovative cybersecurity companies. Littlepage previously served as New Relic's senior vice president of marketing and as the chief marketing officer at Schoology, an edtech pioneer purchased by PowerSchool. Prior to that, he spent over a decade in marketing leadership positions at Concur, a multibillion-dollar B2B SaaS corporation. "Outreach is quickly becoming the indispensible platform for revenue creators, increasing efficiency, predictability, and growth," stated Manny Medina, founder and CEO of Outreach. "Melton is the creative strategist Outreach has been seeking for as we continue our digital transformation, growth, and domination in the sales engagement and intelligence area. He has already had an immediate impact, and we are delighted to have him on board." "Outreach offers real-time intelligence and automation to sales workflows, guiding teams on how to act in the moment to boost performance," Littlepage explained. "There is no greater gratification for a marketer than assisting sales teams in discovering what is genuinely working to drive their growth and stopping spending time on possibilities that will never close." Outreach recently welcomed Stefan Schulz to its Board of Directors, an accomplished financial expert with a strong track record of leading public software firms. Schulz will also serve as chairman of the Audit Committee. "Stefan is an important strategic addition to our board," Medina said. "His extensive experience leading successful public software companies, as well as his knowledge of how they plan, manage, and execute, will be helpful as Outreach enters its next chapter of expansion." Schulz is a finance executive with over 30 years of expertise. He is presently the CFO and Executive Vice President of PROS Holdings (NYSE: PRO), a leading provider of AI-powered SaaS solutions that optimise shopping and selling experiences. Schulz previously served as CFO of two additional publicly traded enterprise software firms: Digital River, a global provider of commerce-as-a-service solutions, and Lawson Software, a global enterprise resource planning software company. Prior to joining Lawson Software, Schulz worked at BMC Software at a period of rapid expansion and at Arthur Andersen, a public accounting firm. Schulz holds a bachelor's degree in accounting from Lamar University. "Overall, Outreach has expanded at a remarkable rate in the last year because it provides solutions with measurable, concrete value and prioritises its customers," Schulz added. "True enterprise-grade software has the remarkable capacity to compound success across huge, geographically dispersed teams, and Outreach does just that. I am excited to join the Outreach board of directors and look forward to working with the firm to help it grow globally." About Outreach Outreach is the world's largest and fastest-growing provider of sales intelligence and engagement platforms, assisting businesses in substantially increasing productivity and driving better, more intelligent contact with their customers. Outreach is the sole provider of a system that combines sales interaction, conversation intelligence, and revenue insight into a single platform. Outreach was the only sales engagement and intelligence platform to be named to the Forbes Cloud 100, as well as the fastest-growing vendor in the sector on the Deloitte Technology Fast 500. More than 4,800 companies rely on Outreach's enterprise-scale, unrivalled customer adoption, and robust AI-powered innovation, including Adobe, Tableau, Okta, Splunk, DocuSign, and SAP. Outreach is a privately held corporation headquartered in Seattle, Washington.

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RollWorks Continues its Democratization of ABM with Record Demand from SMBs

RollWorks | September 10, 2020

RollWorks, a division of NextRoll, today announced strong adoption for its Account-Based Platform among small and medium-sized businesses (SMBs). RollWorks is at the forefront of a growing shift to democratize ABM. Since expanding its reach beyond leading enterprises with new SMB-tailored pricing and packaging earlier this year, the company has seen 180% year-over-year growth of SMB customers, which, in conjunction with extending its SMB footprint through partnerships with Bombora, HubSpot, LinkedIn, Marketo and Salesforce, is fueling RollWorks' projected 70% year-over-year Q3 growth. In a new RollWorks survey of B2B marketers, 45% of companies with 500 or fewer employees use ABM while another 12% plan to implement an ABM strategy. The COVID pandemic has also driven a surge of digital activity, with B2B digital advertising up 23% year-over-year. "The COVID pandemic has not only forced marketing teams of all sizes to scrutinize their budgets in terms of cost and effectiveness but has also accelerated the shift to focus on digital engagement," said Eric Wittlake, senior marketing analyst at TOPO. "Adopting an account based strategy is more relevant than ever because it focuses limited resources on the accounts that will have the most impact on our businesses."

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6sense Showcases Record-Breaking Performance for Third Consecutive Year

6sense | March 11, 2022

On March 9, 6sense announced its continued momentum due to the adoption of its platform by B2B organizations. For the fourth consecutive year, 6sense has documented a record-breaking growth. Its revenue has more than doubled year-over-year, and its customer base and global workforce saw an increase of more than 200%. "Our success this past year is a direct reflection of the remarkable revenue growth and business impact our customers report from using 6sense," said Jason Zintak, CEO of 6sense. "Our success this past year is a direct reflection of the remarkable revenue growth and business impact our customers report from using 6sense," said Jason Zintak, CEO of 6sense. "We have a responsibility to our customers, partners, and each other to deliver on our bold vision to transform the way B2B revenue teams go-to-market with data, insights, and orchestration capabilities at the core. I'm incredibly proud of this team and the passion that each person brings to creating value for our customers." 6sense reached a valuation of $5.2 billion. It closed two rounds of funding in FY2022. It closed it Series D funding round of $125 million. D1 Capital Partners was the leading investor. Sapphire Ventures, Tiger Global, and Insight Partners also participated. It closed its Series E funding round, and it more than doubled its valuation. Blue Owl and MSD Partners co-led the round. Other investors included SoftBank Vision Fund 2, B Capital Group, Harmony Partners, and Franklin Templeton. Its existing investors like Insight Partners, Tiger Global, D1 Capital Partners, and Sapphire Ventures also participated in this round. 6sense made three acquisitions- Fortella, Slintel, and Saleswhale to reaffirm its commitment to lead the revenue technology revolution. Fortella is an AI-based revenue intelligence platform. Slintel, a leading provider of business-driven technographic data, modern business contact data, and buyer and market insights. Saleswhale, on the other hand, is an AI-driven email marketing platform. Apart from these acquisitions, 6sense has also enhanced its platform and expanded its ecosystem by partnering with Bombora, Drift, G2, Mediafly, PathFactory, TrustRadius, Salesloft, and others. 6sense made more than 50 meaningful updates to its platform over the past year. 6sense was recognized as a Leader in the 2022 Gartner Magic Quadrant for ABM platforms Report based on its completeness of Vision and Ability to Execute. It was listed on the Forbes Cloud 100 list, Inc. Best Workplaces 2021 for the third year in a row. Other recognitions 6sense received last year include: G2 leader in 11 2022 Winter Grid Reports #3 Best Place to Work in 2022 (Glassdoor's Employees' Choice Awards) #1 Top Private Cloud-Computing Companies (Battery Ventures) Company for the Happiest Employees, Best Perks & Benefits, Best Culture, Best for Women and Best for Diversity (Comparably) Best CEO (Glassdoor and Comparably)

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